Which Geos Should I Target When Promoting Gambling Offers With Google Ads in 2024?

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For a while now, experts have been talking about how popular gambling has become. The online casino industry is growing really quickly, setting new records every year. This growth is happening mainly because users are finding online gambling to be more convenient, easily accessible, and very exciting, therefore more and more people around the world are getting into it.

For affiliate marketers and media buyers who work in this niche, that means there's a huge opportunity to make money. To be successful in this niche, it's important not just to master using Google Ads, but also to choose the right geos to promote gambling offers.

In this article, the team at YeezyPay – a company that provides trusted agency accounts for running Google Ads campaigns – is going to look at the current state of the gambling niche and highlight the key geos to focus on in 2024.

Global trends in promoting gambling offers



2023 was a big game-changer for the gambling industry, with the introduction of artificial intelligence (AI). AI is opening up a lot of new opportunities, like being able to better predict risks, analyze player behavior, and have personalized conversations with customers through chatbots.

The growing popularity of online casinos is really backed up by the numbers. According to Statista, the industry's income went up by 20% last year, and the online casino market is expected to make $38.96 billion in 2024. The most impressive growth was in Latin American countries, where gambling income tripled.





This shows why you shouldn't ignore the Tier 2 and Tier 3 geos when it comes to promoting gambling offers. These less competitive areas can actually be more profitable than the super competitive Tier 1 countries, where it's really hard to stand out and Google Ads accounts get banned a lot. Experienced affiliates with a lot of money can still find great opportunities in Tier 1 countries, because the income potential is still massive there.



You can promote gambling offers through Google's display network, search ads, and their Universal App Campaigns (UAC). Given Google's strict rules around gambling ads, UAC is considered the safest and most effective option. Campaigns in UAC usually last longer because the offer site is integrated into a whitehat webview mobile application.



Which geos should we target in 2024 with Google Ads?

Choosing the right geo is one of the keys to seeing success with ad campaigns that promote gambling offers. While 2024 promises continued growth in the popularity of online casinos worldwide, some geos stand out as particularly attractive and more profitable.



LatAm: Brazil and beyond

Latin America is a great market for gambling advertising right now. There's a huge potential audience there ready to engage with these offers. Brazil has the highest volume of online traffic, but you shouldn't overlook some of the other promising South American countries as well. Colombia and Argentina were early movers in legalizing online gambling, so there are new opportunities for affiliate marketers to capitalize on.

When running Google Ads campaigns targeted at these Latin American regions, it's really important to understand the local laws and regulations. Using high-quality pre-landing pages is crucial to avoid any moderation issues or potential account bans from Google.

To help minimize those risks and make the campaign experience smoother, it can be helpful to use a trusted agency account, like the ones offered by a provider called YeezyPay. That can give you an extra layer of protection and support when advertising gambling offers in these emerging Latin American markets.



Beyond the big opportunities in Brazil, Colombia, and Argentina, there are a few other Latin American countries that show potential for online gambling:

- Mexico: This is one of the largest countries in the region. It has a strong mobile network and a lot of people using the internet, so it's a potentially big market.
- Chile: This country has relatively high incomes and a stable economy, which means the people there may be more open to gambling offers.
- Peru: This is described as an up-and-coming market with a lot of room for growth in online gambling.

Asia: Hong Kong and other hidden gems

The gambling market in Asia has its own unique challenges, but there are still plenty of good opportunities to explore. While online casinos are banned in some Asian countries for religious reasons, there are still places where it can work well.

One example is Hong Kong. This is a market with high incomes and relatively low competition in the gambling niche. But succeeding there requires understanding the local culture and tailoring your advertising to appeal to the Hong Kong audience.



Beyond Hong Kong, a few other promising Asian geos to consider are:

- Thailand: This is a popular tourist destination, with a lot of foreigners visiting. That makes it well-suited for offers that support multiple languages.
- The Philippines: This country has a dynamic economy and a growing middle class, which creates potential for gambling offers.
- Malaysia: Similar to Hong Kong, Malaysia has high income levels and a stable economy, which could mean good opportunities.

Africa

Africa can be a good place for people who are just starting out in gambling affiliate marketing. There's generally low competition, and the traffic costs are affordable, making it a good testing ground to try out new strategies.

The players in African countries tend to gamble frequently, but with lower stakes. They often care more about making a lot of bets rather than the size of each individual bet.



However, working in African countries does come with some risks as well. Things like unstable internet connections and varying levels of financial stability in the population can present challenges.

Among the most promising GEOs in Africa are:

- South Africa is the most developed country on the continent with a high level of Internet and mobile penetration. Gambling profits in this geographies are growing most rapidly compared to other African countries.
That said, there are some specific African countries that are promising:

South Africa: This is the most developed country on the continent, with high internet and mobile usage. Gambling profits are growing rapidly here.



- Nigeria: As the most populated country in Africa, Nigeria has huge potential as a gambling market.
- Kenya: This country is a leader in mobile technology adoption, and has a dynamic economy that supports online gambling.

Conclusion

The gambling vertical is doing really well, and 2024 is looking even better for affiliate marketers. It might be tempting to target the Tier 1 geos, but those often require bigger budgets and have stricter rules.

Don't worry though – there's plenty of profit to be made in the Tier 2 and Tier 3 geos as well.
Here's why it’s smart to focus on those geos:

- Larger audience: These geos have way more potential customers to reach.
- Lower advertising costs: Advertising is significantly cheaper in Tier 2 and 3 geos.
- Fewer restrictions: The rules and moderation aren't as strict, making it easier to run your campaigns.

One big problem you might run into is that your Google Ads accounts can get shut down pretty easily when you're advertising in these geos. This can really hurt your overall profits.

That's why the experienced affiliate marketers recommend using Google Ads agency accounts that are more trusted and reliable. These accounts are less likely to get flagged or banned by Google. That means your ad campaigns can keep running smoothly without interruptions.

YeezyPay can give you access to these trusted Google Ads accounts. This helps you avoid the hassle and lost money that comes from constantly having your advertising accounts get shut down, especially when you're promoting profitable gambling offers.