Want To Excel At Facebook Ads?

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Do you really want to know how to excel at Facebook ads?

If that’s a yes, then I want you to start out by reading these 3 threads:

5 Tips To Rock Facebook Ads With In 2012

What Is A Good CTR For A Facebook Ad?

Turbo Boost Your Facebook Ads CTR with Inspiration from MGID

Now I want you to change your thinking, everything you’ve been hearing about Facebook ads and just concentrate on one thing:

“Making your advertising fun and entertaining”

If you can do that, you can get more traffic from Facebook then you
know what to do with. Now very few people have conquered this beast so
without me giving away the farm publicly here. Facebook ads offer a
strong value proposition, provided the brand is a fun one. Ads for
movies and consumer electronics achieve astounding clickthrough rates
(CTRs) and low cost-per-clicks (CPCs), reports eMarketer.
The story is quite different for banking services, the lowest in
engagement in 10 categories with the highest cost-per-click (CPC).

The CTRs and CPCs of Facebook campaigns by industry reveal that the
platform is cost-effective in some, but not all industries. Facebook
ad-solutions provider AdParlor analyzed more than 1,000 ad campaigns
purchased through the company for the four-month period of September
2011 through February 2012. Industries typically perceived as more
exciting—movies, electronics, automotives—garnered a higher average
daily CTR. Ads for movies and entertainment (the #1 position out of 10
categories) outperformed ads for banking services (#10) nearly
five-fold.



This was based on an analysis of AdParlor and SocialBakers
found out that industry such as electronics, travel and entertainment
are more social marketing friendly than others. It found out also that
Merchant / Banking services, Health/ Fitness and Tourism have higher CPC
rates than for example Promotions and Beauty/ Cosmetics. So like I
said, be fun, entertaining and even engaging and you will have much more
success on Facebook. Why you think the wackiest and craziest images get
the highest CTR’s?