The Best Offers to Promote on Google Ads During Christmas Season

[Yeezypay]

Christmas is a joyful time not just for kids, but also for affiliate marketers. Those in e-commerce often see a boost in their ROI and can generally earn more during this season. However, while some affiliates achieve record sales, others may see their ROI drop, especially if they’re using Google Ads. This platform can be challenging because it requires careful audience targeting and selecting the right offers.

The YeezyPay team, a service that provides access to Google Ads trusted agency accounts has looked into which products are best to promote before and after Christmas for those using Google Ads.



Statistics show that online shopping increases during the Christmas season, positively affecting the ROI and earnings of affiliate marketers, particularly those using Google Ads.

Main trends: retail, gifts, betting and children's items

From December 20th to 24th, grayhat offers tend to decline compared to whitehat ones. During this time, people are focused on finding gifts for their children and loved ones. Most commonly, they choose physical goods like sportswear, electronics, unique items, and children's toys. According to Google Trends, in 2023, Amazon was the most popular choice, followed by Nike and Lego. For example, Nike sneakers offer a 15% payout per order, but it's best to direct traffic to your own news or review website featuring top gift ideas. This strategy can engage your audience and increase your chances of making profits.

It’s also worth considering replicas of popular brands, as the payouts for these are generally higher than in whitehat niches.



If you look further down the rankings, you’ll see Apple; the iPhone remains a sought-after Christmas gift worldwide. You can also successfully promote Apple services during this time, with affiliates earning either 7% or a one-time payment depending on the product. However, to achieve better ROI, focusing on promoting brand replicas may be better.



Statistics from Twink With Google show that users are more likely to make purchases during the week of Christmas and right after, specifically from December 26 to January 3, due to the discounts offered. During this time, luxury items like Rolex watches also see increased interest. For Christmas promotions, consider promoting watches from Exquisite Timepieces, which have payouts starting at 6% per order. Keep in mind that advertising for this offer should mainly target the United States, and Google Ads may require additional approval if it flags the advertiser as unreliable.

Finally, every Christmas, major NBA tournaments take place, providing an opportunity for affiliate marketers in the basketball niche to drive traffic and achieve good ROI. However, experienced affiliates advise being cautious when promoting betting offers through Google Ads, as accounts can be quickly banned if there are any rule violations.



That said, many affiliate marketers find success with betting offers by using Universal App Campaigns (UAC) in combination with YeezyPay's agency accounts, which lower the risk of being banned due to their high level of trust.

Understanding offers by region: What to promote in the UK, Australia, USA, Latin America, and Southeast Asia

Different countries have varying preferences for Christmas gifts. For instance, in the UK, beauty and fashion products are popular, while in Brazil, laptops and smartphones are more sought after. Affiliate marketers need to thoroughly research a region before choosing it for promotions to avoid losing money on offers that may not be well-received. Additionally, when targeting different areas, marketers may face regional restrictions; an ad campaign that works well in one region might need adjustments in another.

To manage these challenges, it's advisable to use trusted agency accounts like those provided by YeezyPay. Even if an account faces limitations, appeals for unblocking are usually processed quickly.

What to promote in Britain

The UK is an excellent market for traffic during the Christmas season, as the holiday is widely celebrated.



The seventh most popular position during the Christmas holidays is for House of Fraser Outlet, a major department store in London known for discounted branded clothing. This suggests that affiliate marketers should focus on high-quality replicas of well-known brands, as well as beauty and health products. Targeting this niche can lead to a high ROI.

What to promote in Australia

Australians have specific priorities when choosing Christmas gifts for their loved ones. Recently, there has been a surge in searches for stores like the "Epic Game Store," "Coles," and "Woolworths." Woolworths is particularly noteworthy because, in addition to everyday items, it also sells health and beauty products.



As a result, the nutra vertical is gaining popularity. Many Australians want to start the new year with a fresh outlook, leading them to buy products for weight loss and skin care.

However, advertising through Google Ads can be challenging, especially for this vertical, which is often considered grayhat. This means you might need to use tactics like cloaking to get your ads approved. Using agency accounts from YeezyPay can simplify this process. These accounts are more trusted, making it easier for your grayhat ads to get approved without issues.

What to promote in the USA

In the United States, the most popular Christmas gifts are usually digital gadgets, jewelry, and construction toys. For example, the luxury jewelry brand David Yurman was the most searched item on Google from December 20th to January 3rd in 2023.



Additionally, data from Statista shows that money is still the most desired gift during the Christmas and New Year holidays in 2023.



During this time, gambling and financial offers become especially popular. Many people look for loans, microfinance options, and other financial products. While some want to spoil themselves and their families with holiday gifts, others hope to win prizes at casinos, especially with special New Year promotions.

For affiliate marketers in the gambling vertical, this is a great chance to focus their advertising on New Year’s gifts for players. This strategy could lead to better returns on their investments.

What to promote in Latin America: Brazil and Argentina

Brazil and Argentina have some of the wealthiest populations in Latin America, making them attractive markets for advertising.

Brazil

According to Statista, the most desired New Year gifts in Brazil include:

- Digital Technology: Smartphones, tablets, and laptops.
- Beauty and Health Products: Items like healing belts and cosmetics.
- Financial Products: Various finance-related offers.



These insights allow affiliates to promote offers that are likely to be profitable. Options could include replicas of expensive technology brands, e-commerce products, microfinance services, and gambling promotions. To increase the ROI of your advertising campaigns, focus on New Year’s gifts and special bonuses.

Argentina

In Argentina, consumer preferences also lean towards high-end products, particularly during the New Year. Polls indicate that expensive digital items and perfumes are preferred. Affiliates can benefit by promoting replicas of these sought-after brands. Apple products, in particular, hold significant value for Argentine consumers, so marketing replicas of Apple items could result in high conversion rates for affiliates.

What to promote in Southeast Asia

The Southeast Asian country that truly values ​​the Christmas and New Year holidays is the Philippines. As the only predominantly Christian country in the region, over 80% of its population identifies as Catholic, with an additional 10% identifying as Protestant. The festive season is deeply cherished here, offering affiliate marketers a great opportunity to achieve high returns on investment (ROI) by targeting this market.



Jewelry is the most sought-after gift in the Philippines. Residents frequently discuss this on forums, suggesting that giving jewelry to loved ones is a common tradition.



Additionally, decorations for Christmas and New Year are highly popular, with many people actively purchasing them during the holiday season. Given the high cost-per-acquisition (CPA) payouts, which average around $50, these offers can be particularly lucrative for affiliate marketers focusing on the Philippines.

Conclusion

The Christmas holidays are a great time for affiliate marketers using Google Ads, especially in the e-commerce vertical. However, some affiliates also promote grayhat offers gambling, betting, and nutra verticals. If you want to promote offers in these verticals, you need to be very careful. Google Ads can ban accounts that don’t have a good reputation if they promote products that are officially restricted.

Even in the e-commerce vertical, there can be challenges during the holiday season. The audience is very large, so if you’re using a less established account, you might need to invest a lot of money to reach the right people.

Using agency accounts from YeezyPay can help with these issues. These accounts have a strong reputation, which lowers the chances of being banned. They also make it easier for Google Ads to find the right audience, saving money for affiliate marketers in the long run.