Social Media Branding

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You may well be thinking what the heck is social media branding? But it is one of the most important things you need to understand if you want to be successful online. If you have the right image then you could have tremendous success, get it wrong and you could end up being flat broke. The importance of social media in your business must not be overlooked.
One of the reasons why so many people are not making the kind of money they would like is because they are getting the marketing all wrong on the social media sites. Your brand image is so important when using the internet. In fact I would say it is the most important aspect of your business.
The reason is simple, when using social media you are on a global stage and everyone can see what you are doing. So it is critical you get things right and that is the purpose of this post, to show you the simple things you can do to become a star on the internet.
Social Media Branding – 5 Steps To Online Branding
I have listed below everything you should put in place for your social media branding to be successful.

• Setup your profile correctly with a picture of yourself, your bio filled out with your hobbies and interests. This is the first thing that anyone will see so it should be a bill board to sell you and not a company or product. You can do that somewhere else and more on that later.

• Your social media content should be offering value or a solution to a problem. You should be helping people with free information. And no, I don’t care what you have been told your networking marketing opportunity is not a solution to a problem, it’s just the start.

• Link you blog into all you social networking sites and make it easily accessible to everyone. Have the link on your profiles, groups and fan pages. Your blog is where people will really get to see your brand in action.

• When building relationships with people, do just that and build a relationship. Find out about them, you will pick up on things that you maybe able to offer a solution too.

• If you really want to sell your products or company online then setup and group or fanpage where you can invite people to join. You should setup a fanpage for your own personal brand as well.

Social Media Branding – The Finer Points
As you can see social media branding is all about setting yourself up as the brand and product. People do business with people, not companies or products so it is important you get this aspect of your business right.
Your social media marketing plan should consist of adding valuable content to your blog, using video to explain how to do things or for personal development. You should be writing articles and all of these should be posted to your social networking sites.
If you are providing content in this manner then people will very quickly see you a leader and somebody who stands out from the crowd, you will have your own brand image. This is what social media branding is all about and it is a much more profitable way to do business than just to pitch your company website.