SMX SMM Social Media Marketing Conference December 2011

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SMX SMM Social Media Marketing Conference - December 2011


English | Video (FLV) + Ebook (PDF) | 1024x768 | MPEG 5908Kbps | MP3 256Kbps |2.36 GB


Tweeting special offers to your followers: that?s social media
marketing 1.0. To harness the power of Facebook, Twitter and Google+,
marketers need to drive organic traffic, implement and manage creative
content strategies, decipher complicated ad platforms, turn fans into
clients and much, much more.That?s why we?ve created SMX Social Media
Marketing, a tactic-rich conference where you?ll be immersed in social
media marketing of all types. Learn cutting edge techniques for
driving site traffic, increasing conversions and managing your
company?s brand and customer service across multiple social media
channels.
SMX Social Media Marketing is an intimate conference in a
retreat-like environment, with unparalleled presenter access and
engaging Q&A. But this is no boondoggle. You?ll leave with proven
tactics to significantly enhance campaign performance, boost
conversions and improve customer retention and satisfaction.
Contents:
1. Best Practices and Tools To Maximize Your Social Media Efforts
As
with any type of online marketing, if you really want to get the most
from your social media campaigns you?ve got to scale up to reach the
maximum number of people possible. And the only effective way to do
this is by automating your campaigns with tools designed to leverage
the efforts of your social media marketing team. This session explores
many of the available tools, and more importantly, the right way to
use them without annoying or alienating your customers.
Moderator: Chris Sherman, Search Engine Land
Speakers:
John Carcutt, Advance Internet
Ty Downing, SayItSocial
Courtney Seiter, Raven Internet Marketing
Lisa Williams, MEDIA forte marketing
2. Free Facebook Tactics to Drive Traffic and Conversions
With
800 million users, a new Timeline feature and integration of everything
people do from link sharing to exercising, Facebook offers a huge
opportunity for marketers. This session looks at how to drive traffic
and conversions through fan pages, viral campaigns and more.
Moderator: Matt McGee, Search Engine Land
Speakers:
Drew Conrad, Zagg
Arnie Kuenn, Vertical Measures
Kevin Scholl, Red Roof Inn
3. Successful Targeting Strategies For Facebook Ad Campaigns
Not
advertising on Facebook? You?re missing out on tons of potential
traffic from the second largest internet website. Facebook?s advertising
system offers an incredible array of ways to target people by interests
and demographics. You can catch people early in the buying cycle and
use your existing customers to help win new ones. Other cool features?
Social actions, targeting, real time reporting? you really should make
time to friend this program at SMX.
Moderator: Pamela Parker, Search Engine Land
Speakers:
Addie Conner, SocialCode
Matt Lawson, Marin Software
Marty Weintraub, aimClear
4. Boosting Business With Twitter Marketing
We?re
sorry! Unfortunately the first 10 minutes or so did not record
correctly. Please feel free to watch the remaning 66 minutes and
download our presenter?s slides.
Twitter isn?t just for fun. It?s
big business, being used to drive traffic and generate buzz and
conversions for companies. But remember: Twitter is opt-in, which means
if you get even a little bit spammy people will un-follow, or worse,
push back with negative tweets that could damage your company?s
reputation. This session explores the finer points using Twitter as a
business tool, and how to get more from this important source of
referrals.
Moderator: Elisabeth Osmeloski, Search Engine Land
Speakers:
Mathew Guiver, e-storm International
Kurt Krejny, Fathom
James Zolman, Quality Scores
5. Google+ and Google +1 ? What Every Marketer Needs To Know
Google+
is a new social aspect to Google allowing people to share photos,
places they?ve been, videos, links and status updates. Google +1 is a
way for people to indicate what they like within Google?s search
results, within Google+ or on sites across the web. Both are proving to
be valuable tools for marketers, and are likely to influence how
Google operates across the board going forward. This session explores
both the potential of Google?s new social elements as well as specific
tactics for marketers.
Moderator: Danny Sullivan, Search Engine Land
Speakers:
Martin Beck, Los Angeles Times
Janet Miller, Search Mojo
Tim Moore, CrushIQ
6. Keynote Roundtable: Real Social Media Stories From The Field
So
many social media channels. So many social media challenges. Are you
there for customer service, to boost your brand recognition, to boost
sales and transactions? How do you integrate your efforts into other
business units at your company? This roundtable talks with social media
managers for an "in the trenches" view of these and other issues.
Moderator: Danny Sullivan, Search Engine Land
Speakers:
Martin Beck, Los Angeles Times
Drew Conrad, Zagg
Jean Scheidnes, Neiman Marcus
7.Marketing Campaigns Gone Viral!
The
right content, done the right way, can go "viral" on social channels,
spreading like wildfire. This session looks at some case studies,
exploring the elements of successful viral campaigns, how they catch
fire, and the best channels for different types of content.
Moderator: Elisabeth Osmeloski, Search Engine Land
Speakers:
Alison Dempsey, Parenting / Bonnier Corp.
Jordan Koene, eBay.com
Chris Schreiber, Sharethrough
8. SoLoMo: Social, Local and Mobile ? A Crossroads Of Opportunity
For
the first time, web-enabled mobile devices like smartphones and
tablets are outselling computers as people increasingly want to be
online everywhere. Kleiner Perkins internet visionary Mary Meeker has
deemed the next five years as the era of "SoLoMo" ? the intersection of
social, local and mobile, and if your marketing strategy isn?t in
alignment with this megatrend you?ll be missing out on huge
opportunities. This session looks at check-ins, daily deals and local
search opportunities through the lens of social media.
Moderator: Matt McGee, Search Engine Land
Speakers:
Bryson Meunier, Resolution Media
Matt Siltala, Dream Systems Media
Jed Williams, BIA/Kelsey
9. Measuring Social Media ROI
Sure,
social media has had plenty of hype, and everyone is "sure" of its
value. But how do you prove that it offers a true return on investment,
especially if you?re trying to persuade clients or management to
invest marketing dollars in Facebook, Twitter and other social media
campaigns? This session looks at emerging social media analytics
methods, how to measure "conversions" when there may be no tangible
transactions, as well as some of the tools available to measure ROI and
performance of social media activities.
Moderator: Chris Sherman, Search Engine Land
Speakers:
Allison Hartsoe, Semphonic
Merry Morud, aimClear
Adam Ware, SwellPath
Jill Whalen, High Rankings


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