[REQ] John Bejakovic Secret of the Magi

[NoJob]

There may be a salespage somewhere, but what follows is a copy of the email I got today:

I hate cold emailing at scale, but here's an idea that works even if you don't cold email at scale:

Back in 2017, a company called Ramp sent out 50k cold emails.

They were pitching their "print you a custom tshirt" service to 50k small businesses.

The results of this campaign, according to the Ramp blog:

Open rate: 50%

Click through rate: 25% and above

Total revenue: "Tens of thousands of pounds, dollars and euros!" ... which sounds actually kind of miserable, but maybe that's what you get for printing custom tshirts as a business.

If the revenue numbers don't turn you off too badly, then here's the cold email that Ramp sen—

Actually, the copy in the email was pretty irrelevant.

The big idea, "the scheme behind it," was what mattered.

And the scheme behind it was to include an image in the email, featuring Ramp's CEO, smiling and wearing a custom tshirt that had the logo of the recepient's company printed on it.

(As you might suspect, it wasn't really a real tshirt with a custom logo printed on it. It was just a bit of automated photoshopping magic, but it looked perfectly real.)

Along with the "tens of thousands" in revenue, this email got tons of engagement, positive replies, and free publicity for Ramp as recipients tweeted their custom thsirt images and called Ramp's campaign "best cold email ever."

So.

It worked for Ramp.

It can work for you too, even if you don't print custom tshirts as a business, and even if you're not trying to cold email 50k or so strangers.

Maybe it's obvious enough what the underlying psychology here is, what principle made Ramp's cold email a success.

If so, you can run with it and use it to open up new conversations that can lead to deals and business partnerships.

If it's not 100% clear, or you simply want me to go into the topic in more detail, then I have a little guide on this that I prepared and sold only once before, last year, called Secret of the Magi.

Secret of The Magi covers just one thing — the biggest lesson I've learned about opening up conversations that can lead to business partnerships.

The "secret" inside this guide is simple, but very versatile, and most importantly, it gets results. If you want to find out what it is, you can get it below:

​Order page - https://bejakovic.com/secret-of-the-magi

Anyone happen to have this?
Cheers,
NoJob

[imjuanita]

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[directmarketing]

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[NoJob]

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[NoJob]

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