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04-07-2014, 05:39 AM
Post: #1
Perry Marshall -Google Conversion Optimizer: How to put AdWords on Autopilot
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Perry Marshall -Google Conversion Optimizer: How to put AdWords on Autopilot


AdWords has a new feature called Google Conversion Optimizer which allows you to bid on conversions to opt-ins or sales rather than bidding on cost per click. It completely shifts your focus out of granular details of keywords to bigger picture. Properly set up, it can do a TON of work for you, no joke.

http://www.perrymarshall.com/google/conv...etraining/

On Thursday May 27 we’re doing a teleseminar with UK AdWords consultant David Rothwell. David’s going to explain the pros, cons and advantages of putting entire parts of your Google account on autopilot. Google can bid on keywords, set bid prices, find new traffic sources and relieve you of tons of work.

He’s going to explain what kinds of advertisers are in the best position to take advantage of this and which ones aren’t. He’ll explain the tradeoffs involved. In our conversation we’ll show you where Pay Per Click is going. Because this is a MAJOR development and it signals a sea change in the entire industry.

Google Conversion Optimizer has been around for a couple of years now and I haven’t talked about it much; it’s been in Beta. But now it’s time to talk because I myself have used GCO to get over 50,000 opt-ins. David presented in Maui and it was killer material.

I’m glad to say David has completely cracked the code on what makes this thing tick:

http://www.perrymarshall.com/google/conv...etraining/

Perry Marshall

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