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03-06-2016, 06:39 AM
Post: #1
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Negative Keywords for PPC (AdWords and Bing)
I'm just starting in PPC world and noted that lot of the time there's a 'Negative Keywords' list...
I know the vendor doesn't want the affiliate bid on their brand name or product name. Is there a partnership between PPC company and the vendors to know who bet on what keywords? A mean if an affiliate create a single campaign with only the top perform keywords (let say 20 keywords) and they use a landing page, the vendor will never see what keywords you bid on if you didn't use tracking for that set of ad? I know the affiliate will not know either which keywords are converting, but he can bring money to the vendor anyway... Is this the best way to get ban by the CPA network or PPC or both? |
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