Making a Good Title Better

[phpexpert]

Have you ever noticed that titles on the cover of magazines sometimes differ from the actual title of the articles themselves? The next time you purchase a magazine, look at the titles on the cover and see if they actually are the same for the article itself. In the a copy of Wired magazine, the headline on the cover is “The Rebirth of Music”; however, the actual name of the article is “Music Reborn”.


Why is this?


This is because the objective of the circulation department of the magazine is to sell as many copies as they can. In their effort to do so, they often simplify, modify or reconstruct the titles of the articles to make it more interesting and make people buy their magazines. In effect, the circulation department is “working the headlines.” They simply try and make a good headline better. To make the title better, they sometimes lengthen the title, as with the example above. Sometimes they shorten it. Other times, they change a word or two. And sometimes the entire title is reworked.


To improve your online campaigns, it is a good idea to review printed marketing material to spur ideas and to get you thinking creatively.


As often is the case, looking at printed marketing material can spur ideas in your head on how to improve your online campaigns.



Here are some more examples taken from the book, “Tested Advertising Methods”.
These titles were given more impact by being shortened:


[Original Title]: Hot Tips on Heating Your Home
[Revised Title]: How to Cut Fuel Bills
[Original Title]: A Smart Shopper’s Guide to Bargains
[Revised Title]: Shopper’s Guide to Bargains
[Original Title]: Three Ways to Mothproof a Marriage
[Revised Title]: 3 Ways to Save a Marriage
[Original Title]: How to Understand the Perplexing Teen-Ager
[Revised Title]: How to Understand Your Teen-Ager
[Original Title]: Which Diet Tips Pay Off?
[Revised Title]: Diet Tips That Pay Off
The following are article titles that were given more sales appeal by being lengthened:
[Original Title]: When Your Husband’s Affection Cools
[Revised Title]: When Your Husband’s Affection Cools – and what to do about it
[Original Title]: Birth Control for Men
[Revised Title]: Now – Safe, Simple Birth Control for Men
[Original Title]: You Can Read Faster
[Revised Title]: Read Faster – a 20-Day Plan
[Original Title]: Key to Fitness at Any Age
[Revised Title]: Key to Fitness at Any Age for Men and Women
Here are article titles that were given greater interest by reconstructing them:
[Original Title]: The Smugglers of Misery
[Revised Title]: Where All the Drugs Come From
[Original Title]: Building on the Positives in Marriage
[Revised Title]: 4 Ways to Keep Your Marriage Young
[Original Title]: High Blood Pressure – New Light on a Hidden Killer
[Revised Title]: New Protection Against Heart Attack
[Original Title]: Backyard Gardeners Are Back in Style
[Revised Title]: How to Start a Backyard Garden
[Original Title]: What You Can Do to Combat Inflation
[Revised Title]: 10 Ways to Beat the High Cost of Living


Look at your Titles, not just in your PPC campaigns, but on your web sites as well. Could your Titles use a rewrite to improve the message?

[pkfarnv]

Nice share.It will work better i think.

[sachinsg]

Thanks For the great information about Title