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03-08-2014, 03:14 PM
Post: #1
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MECLABS - Value Proposition Development Certification Course
MECLABS - Value Proposition Development Certification Course
![[Image: 531d990b968986035046d4e5a21ac640.png]](http://i33.fastpic.ru/big/2014/0305/40/531d990b968986035046d4e5a21ac640.png) MECLABS - Value Proposition Development Certification Course [5 Videos (MP4) + 7 Ebooks (PDF) + 4 Quiz (SWF)
Description The most efficient way to grow your sales is by converting more of the prospects you already have in your pipeline. In most cases, businesses don't dominant market segments because they have superior products or services, but because they know how to clearly communicate an effective value proposition to the appropriate customer segments at the right times. During the course you'll learn proven techniques you can immediately implement, including: How to identify and articulate a value proposition as well as its three derivatives How to adjust the four elements of force to maximize the impact and effectiveness of your value proposition on a prospect How to infuse your value proposition into all of your marketing collateral for continuity and congruency Course Content This course is designed for you to use at the speed that works best for you. The times listed below indicate the length of the actual recorded material, but do not necessarily represent the total amount of time needed to complete the certification courses. To take full advantage of the concepts presented, you may find it necessary to pause, take notes, and re-watch sections. The course will conclude with an untimed, 45 question exam. Most students will complete the exam in less than one hour. Session 1 - What is a Value Proposition? Instructor: Dr. Flint McGlaughlin Duration: 1 hour, 3 minutes You will learn: A brief historical overview of the term value proposition A simplified and clear definition of the term value proposition The essential role that a value proposition plays within an organization How to identify three essential derivative value propositions Session 2 - What Determines the Force of a Value Proposition? Instructor: Dr. Flint McGlaughlin Duration: 58 minutes You will learn: How prospects/customers relate to a value proposition The four key factors that impact the force of a value proposition How to identify and measure a strong (or weak) value proposition How to increase the force of a value proposition Session 3 - How to Craft Your Value Proposition Instructor: Austin McCraw Duration: 34 minutes You will learn: What a strong value proposition statement looks like The 10 steps that MECLABS researchers take when crafting a value proposition How to simplify and organize the value proposition of a complex organization How to identify the most effective wording in a value proposition statement Session 4 - How to Apply Your Value Proposition Instructor: Dr. Flint McGlaughlin Duration: 48 minutes You will learn: 10+ scientifically validated case studies on the expression of value proposition What a value proposition looks like when communicated in marketing collateral How to express the value proposition all the elements (images, copy, headlines, etc.) of a webpage How to ensure the value proposition is expressed in every step of a conversion process [align=center] ![[Image: 366b27ac3db4ebe5a1ad535f6687ee23.png]](http://i60.fastpic.ru/big/2014/0219/23/366b27ac3db4ebe5a1ad535f6687ee23.png) Code: http://[Reported by Members as premium hosting that SUCK! Use MEDIAFIRE or MEGA.NZ :) !!!].net/file/d54443239ed192267552afbe0cc18d64/MECLABS_Value_Proposition_Development_Certification_Course.part1.rar.html![[Image: 35c6f650a249b06cf1498f5585ca7bfe.png]](http://i33.fastpic.ru/big/2014/0219/fe/35c6f650a249b06cf1498f5585ca7bfe.png) Code: {{{Blocked by Omni Potens, reason: reports from LEGIT GB STARTER}}}[/center] |
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