Keyword Research Tools: Think Outside the Box!

[chakradhiraj]

Whether you’re just starting to build out your initial set of keywords or are looking to grow your existing list to expand reach and visibility, keyword research is easier and more effective when you have the right tools. I’ll cover some of the most popular keyword research tools, then show you how to think outside the box for the most comprehensive keyword list.

The Basics: Use More Than One Tool

Google AdWords and Bing both offer excellent free keyword research tools with large databases. If you advertise on both search engines, run keyword queries on each, because users tend to search differently on each platform. Sticking just to one keyword research tool (even if it’s a dependable standby) could result in a narrow point of view, ultimately losing you some potential conversions and customers.

I’ve found SEOmoz, SEMrush, WordStream, and SpyFu to be among the most valuable paid keyword research tools. These tools are designed to help you discover competitor terms and long tail keywords. Some will give you several free keyword searches or even a free thirty-day trial.

Think Outside Of The [Tool]Box

Google Trends can be useful for providing search volume data over a certain period of time. Using this tool can show you trends in how popular a certain keyword is among searchers in a specific geographical location and date range. If you’re looking to kick start a paid search campaign on something seasonal, Google Trends can help. For instance, let’s take a look at a search trend for “pet insurance”. As you can see, each year around December, pet insurance search queries decrease. In 2011 and 2012 there are similar spikes at the beginning of January, which may indicate that many people received pets around the holidays and now want to enroll them in pet insurance.



Become familiar with keyword trends relative to your brand so you can predict future search volume and create a plan of action ahead of time. The best marketers are those who think ahead.

Social Media Data Matters Too!
No, Facebook, Twitter, LinkedIn, and Pinterest aren’t keyword research tools, but they do provide a good sense of what users are looking for and talking about, which can help you build your positive and negative keyword lists. And because the social media universe is so vast, there is a lot of data to work with. Let’s use the “pet insurance” example here again as we pull a search query from Facebook.



As you can see, the results show a variety of pet insurance providers. If you are a provider, this is an excellent way to see who your top competitors are in terms of fan amount, location, and how many users are discussing their page. Some search queries will come up with products, services, people, and even groups. Look at groups that pop up – you can gather some great insights based on what other members are discussing in that group. Use social media searches to see how you can optimize your own social pages to show up in search results.

Twitter works well to see what competitors may be doing in terms of sponsored tweets and what is mentioned about the search term. Get creative with your searches and see what keyword gems you can discover!

[akkiverma]

Is that it? Or you're going to update it with more content?

[Fantasy]

Just refer to the original website if you want more update:

Code:

http://www.trada.com/blog/keyword-research-tools-think-outside-the-tool-box/

[superadminblack]

:) nice...Is it your site ?

[chakradhiraj]

no..I was just reading from it...so thought its a good read...so shardd it here;-)