John Warrillow - Five Book Bundle

[sprawn]

The Art of Selling Your Business: Winning Strategies and Secret Hacks for Exiting on Top epub

The Automatic Customer: Creating a Subscription Business in Any Industry epub and mobi

Built to Sell: Creating a Business That Can Thrive Without You epub and mobi

Built to Sell: Turn Your Business Into One You Can Sell pdf

Drilling for Gold: How Corporations Can Successfully Market to Small Businesses pdf

Book Descriptions:

The Art of Selling Your Business: Winning Strategies and Secret Hacks for Exiting on Top


Author(s): John Warrillow

Publisher: An Inc Original, Year: 2021

ISBN: 1733478159,9781733478151

Description:
Freedom.

It's the ability to do whatever you want, whenever you want. It's the ultimate reward of selling your business. But selling a company can be confusing, and one wrong step can easily cost you dearly.

The Art of Selling Your Business: Winning Strategies and Secret Hacks for Exiting on Top is the last in a trilogy of books by author John Warrillow on building value. The first, Built to Sell, encouraged small business owners to begin thinking about their business as more than just a job. The Automatic Customer tagged recurring revenue as the core element in a valuable company and provided a blueprint for transforming almost any business into one with an ongoing annuity stream.

Warrillow completes the set with The Art of Selling Your Business. This essential guide to monetizing a business is based on interviews the author conducted on his podcast, Built to Sell Radio, with hundreds of successfully cashed-out founders.

What's the secret for harvesting the value you've created when it's time to sell? The Art of Selling Your Business answers important questions facing any founder, including—
• What's your business worth?
• When's the best time to sell?
• How do you create a bidding war?
• How can you position your company to maximize its attractiveness?
• Who will pay the most for your business?
• What’s the secret for punching above your weight in a negotiation to sell your company?

The Art of Selling Your Business provides a sleeves-rolled-up action plan for selling your business at a premium by an author with consummate credibility.
________________________________________________________________________________​__

The Automatic Customer: Creating a Subscription Business in Any Industry

Author(s): John Warrillow

Publisher: Portfolio, Year: 2015

ISBN: 159184746X,9781591847465

Description:
The lifeblood of your business is repeat customers. But customers can be fickle, markets shift, and competitors are ruthless. So how do you ensure a steady flow of repeat business? The secret—no matter what industry you’re in—is finding and keeping automatic customers.

These days virtually anything you need can be purchased through a subscription, with more convenience than ever before. Far beyond Spotify, Netflix, and New York Times subscriptions, you can sign up for weekly or monthly supplies of everything from groceries (AmazonFresh) to cosmetics (Birchbox) to razor blades (Dollar Shave Club).

According to John Warrillow, this emerging subscription economy offers huge opportunities to companies that know how to turn customers into subscribers. Automatic customers are the key to increasing cash flow, igniting growth, and boosting the value of your company.

Consider Whatsapp, the internet-based messaging service that was purchased by Facebook for $19 billion. While other services bombarded users with invasive ads in order to fund a free messaging platform, Whatsapp offered a refreshingly private tool on a subscription platform, charging just $1 per year. Their business model enabled the kind of service that customers wanted and ensured automatic customers for years to come.

As Warrillow shows, subscriptions aren’t limited to technology or media businesses. Companies in nearly any industry, from start-ups to the Fortune 500, from home contractors to florists, can build subscriptions into their business.

Warrillow provides the essential blueprint for winning automatic customers with one of the nine subscription business models, including:

The Membership Website Model: Companies like The Wood Whisperer Guild, ContractorSelling.com, and DanceStudioOwner.com offer access to highly specialized, high quality information, recognizing that people will pay for good content. This model can work for any business with a tightly defined niche market and insider information.
The Simplifier Model: Companies like Mosquito Squad (pest control) and Hassle Free Homes (home maintenance) take a recurring task off your to-do list. Any business serving busy consumers can adopt this model not only to create a recurring revenue stream, but also to take advantage of the opportunity to cross-sell or bundle their services.
The Surprise Box Model: Companies like BarkBox (dog treats) and Standard Cocoa (craft chocolate) send their subscribers curated packages of goodies each month. If you can handle the logistics of shipping, giving customers joy in something new can translate to sales on your larger e-commerce site.


This book also shows you how to master the psychology of selling subscriptions and how to reduce churn and provides a road map for the essential statistics you need to measure the health of your subscription business.

Whether you want to transform your entire business into a recurring revenue engine or just pick up an extra 5 percent of sales growth, The Automatic Customer will be your secret weapon.
________________________________________________________________________________​_____

Built to Sell: Creating a Business That Can Thrive Without You

Author(s): John Warrillow

Publisher: Portfolio Hardcover, Year: 2011

ISBN: 1591843979,9781591843979

Description:
A business parable about how to create a start-up that won't trap you when you want to sell it. According to John Warrillow, the number one mistake entrepreneurs make is to build a business that relies too heavily on them. Thus, when the time comes to sell, buyers aren't confident that the company-even if it's profitable-can stand on its own. To illustrate this, Warrillow introduces us to a fictional small business owner named Alex who is struggling to sell his advertising agency. Alex turns to Ted, an entrepreneur and old family friend, who encourages Alex to pursue three criteria to make his business sellable: * Teachable: focus on products and services that you can teach employees to deliver. * Valuable: avoid price wars by specializing in doing one thing better than anyone else. * Repeatable: generate recurring revenue by engineering products that customers have to repurchase often.
________________________________________________________________________________​__

Built to Sell: Turn Your Business Into One You Can Sell

Author(s): John Warrillow

Year: 2010

ISBN: 0986480304,9780986480300,0986480312,9780986480317

Description:
When you start a business, it’s natural to dream of selling it one day. In fact, more than half of America’s 27 million business owners now say they want to sell their business in the next 10 years. You may want to retire, travel, cash out, or just sleep well at night knowing you could sell your business. Unfortunately, just 1 out of every 100 business owners is successful in selling their company each year. To sell your business you need to know: • The 3 biggest mistakes business owners make when selling • The 8 steps to creating a sellable company • How to attract multiple strategic bidders for your business • How to maximize your valuation and get the highest possible price for your business • The secret to getting your cash up front and avoiding a lengthy earn out Built To Sell: Turn Your Business Into One You Can Sell will show you how to start, grow and profitably exit a business. "John does a masterful job in Built To Sell of illuminating the qualities that business buyers look for in a company" - Bo Burlingham Editor-at-large, Inc. Magazine and bestselling author of Small Giants, The Knack, The Great Game of Business and A Stake In The Outcome.
________________________________________________________________________________​__

Drilling for Gold: How Corporations Can Successfully Market to Small Businesses

Author(s): John Warrillow

Publisher: Wiley, Year: 2002

ISBN: 0471128902,9780471128908,9780471211310

Description:
Get inside the head of a small business owner

Here’s what Fortune 500 marketers are saying about John Warrillow and his new book, Drilling for Gold: How Corporations Can Successfully Market to Small Businesses:

''Warrillow provides thought-provoking and entertaining insight about the passion of entrepreneurs and small business owners. Drilling for Gold provides excellent advice for companies targeting small businesses.'' –S. Jay Nalli, Vice President, Americas Small Business, IBM

''John has successfully captured the knowledge he has gained from working with small business marketers and transformed it into a well-crafted and meaningful guidebook.'' –Judy Hilvers, Senior Vice President, Corporate Marketing Citicorp Diners Club Inc.

''Easy to read and easy to put into practice . . .this book should be read by anyone interested in increasing the effectiveness of their marketing (and selling) to small businesses.'' –Elizabeth Weisser, Vice President, British Airways, USA

Magic Button :

https://mir.cr/1GNAH1Y6

[discomix]

Great Share! Thanks