How to Use Long-tail Keywords to Increase The Profits of Your Google Ads Campaigns

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Long-tail keywords are phrases that usually have more than four words and are very specific. For example, a long-tail keyword might be “How to play in a casino for beginners.” Google itself displays similar keywords in a section called “People also search for,” which shows related phrases.



These long-tail keywords are important because they attract people who are genuinely interested in the offer. Research from Embryo indicates that pages using long-tail keywords have a conversion rate of 36%.

In fact, 91% of all searches on Google are long-tail keywords, and there’s less competition for them compared to shorter keywords. This means advertising campaigns can be cheaper and generate more relevant traffic for affiliates.

Even with their advantages, long-tail keywords have some drawbacks:

- Low search volume: Many long-tail keywords don’t attract much traffic because they are searched only a few times a month.
- It’s difficult to use them when promoting grayhat offers: It's difficult to use longtail keywords when running offers in grayhat or blackhat niches. Google is constantly updating its algorithms and quickly bans campaigns promoting grayhat offers.

In this article, the team at YeezyPay, a service that offers access to trusted Google Ads accounts, will demonstrate how affiliates and advertisers can use long-tail keywords to promote grayhat offers and generate revenue. We will also discuss how to find the right keywords, including how to identify those with low competition and high profit potential, and how to optimize them for grayhat verticals.

The key benefits of using long-tail keywords: Facts and statistics

Many experienced marketers call long-tail keywords the "Gold Mine of Google Ads" because they can lead to great profits. Some even say it’s not worth running ad campaigns without them.



Here are some clear reasons why long-tail keywords are so helpful:

- Question format: Long-tail keywords often look like questions instead of common sales phrases. For example, instead of just searching for "shoes," someone might ask, "What are the best running shoes for flat feet?" This type of question shows a specific need, which can help keep your ads relevant and active for longer.
- Easier to rank: Long-tail keywords are usually less competitive than shorter keywords. This means it’s easier for your ads to rank when you use longer, more specific phrases. For instance, while many businesses fight to advertise "running shoes," fewer will target "best running shoes for flat feet." This makes it more likely that your ads will be seen.
- Changing buyer habits: Research shows that about 56% of buyers use three or more words when searching. This means people are becoming more specific in what they want. In contrast, only about 7% use short keywords. By focusing on long-tail keywords, you can connect better with what people are actually searching for.
- Higher earnings: Studies suggest that advertisers make more than half of their income from long-tail keywords. This indicates that these keywords not only bring in traffic but also lead to more sales, making them an important part of any marketing plan.
- Voice search trends: With more people using smart speakers and voice assistants, 55% of millennials regularly use voice search. Most voice searches are longer questions because people tend to speak in full sentences. By optimizing for long-tail keywords, you can reach this growing audience.
- Cost-effective and engaging: Experienced affiliates recommend making long-tail keywords a key part of your Google Ads campaigns. These keywords usually cost less per click and face less competition, allowing you to get more value from your advertising budget. Plus, because people using long-tail keywords are often more interested in what they’re searching for, they’re more likely to become customers.
In short, long-tail keywords are a smart way to attract the right traffic to your ads. They help you rank better in searches and match what people are looking for. Knowing how to properly use long-tail keywords can make your advertising campaigns much more successful.

In the next sections, we are going to look at some strategies for finding long-tail keywords and using them in your campaign setup.

How to find relevant long-tail keywords

Long-tail keywords make up a large portion of all Google searches. This presents both an advantage and a challenge: while there are many options, many of them don’t generate traffic.

Here are some tools that can help you find suitable keywords for your advertising campaigns and differentiate between high- and low-competition options.

Google Ads Keyword Planner

Google Ads offers various tools for working with long-tail keywords. One of the most useful is the Keyword Planner, which can suggest potential search queries based on the services you offer.



For example, if you’re focusing on generating traffic related to sweepstakes, you can enter terms related to giveaways and prizes.



The Keyword Planner will show you various keywords along with essential statistics, such as:

- Cost-Per-Click (CPC): This indicates how much you’ll pay for each click on your ad.
- Competition level: This shows how many other advertisers are bidding on that keyword.
- Monthly search volume: This tells you how often people search for that keyword.
To make things easier, you can sort the keywords by competition, starting with the highest. This way, you can quickly identify relevant long-tail keywords that are less competitive and more likely to drive traffic to your campaign.



It’s also important to consider your bids when using these keywords. Some long-tail keywords can be quite expensive, while others are more affordable. Finding a balance will help attract more attention from search algorithms, save you money, and draw in a more interested audience, allowing you to compete effectively even with those spending large amounts on their campaigns.

Ahrefs

Ahrefs is another powerful tool that provides advantages not available in Google Ads:

- More keywords: Ahrefs shows a larger number of keywords compared to Google Ads.
- Detailed competition insights: It gives in-depth information about competition, including how difficult it is to rank for each keyword.

When using Ahrefs, pay attention to the Keyword Difficulty (KD) score. This indicator shows how difficult it is to rank for a selected keyword.



If you want to profit from low-competition keywords, aim for those with a KD of 45 or lower. Even among long-tail keywords, some can be challenging to rank for, so it's best to avoid those that are too difficult, as they can waste your budget.

Search engine

You can also find good keywords directly in search engines. Here’s how:

- Search suggestions: When you start typing a query in the search bar, pay attention to the suggestions that pop up. These can give you ideas for long-tail keywords.
- People also search for: Scroll down the search results page to see the "People also search for" section. This can provide additional keyword ideas.



You can take these keywords and check them in Google Ads to see how competitive they are and what the bidding looks like. For example, while researching keywords related to gambling, you can highlight the most interesting ones and analyze them in Google Ads.

This method can help you find at least one long-tail keyword that meets all the criteria: low competition, sufficient traffic, and low cost per click. If you find several keywords without much analysis available, consider using Ahrefs for deeper insights.



Sometimes, you may find several keywords at once that need more analysis. To get more detailed statistics, consider running your ad campaigns through trusted Google Ads accounts from YeezyPay. These accounts can provide in-depth insights that help you make more informed decisions and optimize your campaigns.

How to use long-tail keywords to promote grayhat offers

Since long-tail keywords are phrases that are more specific and targeted compared to shorter keywords. Google's advertising algorithms tend to understand these long-tail keywords easily, especially when it comes to ads promoting grayhat offers. Because of this, the algorithms might reject your campaign or even ban your ad account in serious cases.
However, there is a way to get around these bans if your offers fall into the grayhat category.

First, you need to create a whitehat landing page that looks like it’s promoting a legitimate online training business related to your gray hat offer. You should also use cloaking software to switch the landing pages to the gray hat versions that promote your actual offer.

Once this setup is done, start by promoting the whitehat landing page using safe long-tail keywords. Keep in mind that traffic for these keywords is usually low, so don’t spend too much time here—if you do, you might waste your budget.

Important: Your whitehat page should allow visitors to order a service or product, like an online course, a book, or a guide.



Next, wait for your ad to be reviewed three times. After that, you can start replacing white hat keywords with targeted gray hat keywords, similar to what’s shown in the screenshot above.

Important: To get the most benefit from long-tail keywords, aim for a large number—between two hundred and four hundred. This will help you reach your target audience more effectively.

Keep in mind that even this method doesn’t guarantee the long-term success of your account or the approval of your ad campaign, especially if you’re using standard Google Ads accounts. However, if you’re using trusted Google Ads agency accounts, they can help extend the life of your account and reduce the risk of being banned. Still, you need to be very careful with these accounts.

Conclusion

Long-tail keywords are very powerful for affiliate marketers running ads on Google Ads. While you shouldn’t depend solely on them – since experts say they’re not as effective as they used to be – you can still use them alongside shorter keywords.



However, this does not mean that this tool should be avoided. And in combination with Google Ads agency accounts Long-tail keywords can bring high ROI and protect your account from sudden blocking.

But this doesn’t mean that you shouldn’t completely ignore long-tail keywords. When paired with trusted Google Ads agency accounts, they can provide a high ROI and help keep your account safe from sudden bans.