How to Promote Sports Betting Offers on Google Ads Without Getting Banned: Here Is A Profitable Whitehat Approach

[Yeezypay]

The sports betting vertical is often seen as a goldmine for affiliates. With high payouts and consistent demand, it can be incredibly appealing for those looking to make a profit. However, there's a massive downside to sports betting that comes with high risks, including account bans, issues with payment processors, and a general view that sports betting is unethical and it requires to be promoted using grayhat strategies which are prohibited by advertising networks. These challenges can make it difficult for affiliates to promote sports betting offers and make profits consistently.

Fortunately, there’s an alternative approach that can give more consistent results: promoting betting offers through whitehat content websites/ blogs.

Affiliates can use these whitehat content websites as safe landing pages to direct traffic from Google Ads. This way, they can monetize that traffic by promoting various betting offers within the content. By using this method, they can greatly reduce the risk of getting their ad accounts banned since it follows more compliant advertising practices.

In this article, the team at YeezyPay, a service that provides access to Google Ads trusted agency accounts, will show you how you can promote betting offers on Google Ads using these fully compliant and whitehat content websites, how to build them and how to structure your ad campaigns. This approach not only helps protect your accounts but also increases your chances of long-term success in the affiliate marketing industry.

Finding a common ground with Google Ads when promoting sports betting offers



Google Ads is known for its strict rules, especially when it comes to affiliates who promote sports betting offers. Google wants to keep its platform safe, so it closely monitors the content being promoted. However, there are some exceptions. For example, Google Help says that you can advertise sports predictions, analytics, and sports news, even if they relate to betting. This gives affiliates a way to engage in advertising that is compliant and less risky.

Sports betting ads are allowed, but only if they meet specific requirements. They must follow local laws, industry standards, and Google’s rules. This means that before running any ads related to sports betting, affiliates need to ensure they comply with the regulations of the countries they’re targeting. Additionally, ads can only be shown in certain geos and must target adults. It’s crucial for affiliates to understand these requirements to avoid penalties or account suspensions. Also, landing pages must include information about responsible gaming and warnings about the risks involved. This is necessary even if the offer is licensed by local authorities. Being transparent and responsible helps build trust with both Google and potential customers.



Also, while Google has strict rules, some countries allow the promotion of specific betting offers. These can include:

- Financial spread betting: This involves betting on the price movements of financial markets.
- Competitions and sweepstakes: These are often seen as games of skill rather than pure chance.
- Virtual sports tournaments: Ads for virtual sports tend to have fewer regulations, offering more promotional opportunities.

It is also worth noting that affiliates must stay updated on changes in sports betting laws in the geos they operate in. Laws can change frequently, and failing to keep up can lead to serious consequences, such as account bans or legal issues. For instance, starting September 30, 2024, Google will require that any ads for betting companies targeting audiences in Brazil must get official approval from the country’s Ministry of Finance. This emphasizes the need for affiliates to be aware of and adapt to ongoing changes.

Key requirements for successfully promoting whitehat betting websites with Google Ads

Since Google’s policies don’t prohibit promoting websites that offer sports predictions, analytics, or news, these can be classified as whitehat betting websites. Essentially, whitehat betting websites are informational platforms/ blogs that provide valuable insights, such as predictions and analysis, sports news websites, review websites for betting companies, and agencies offering consulting services.

These websites are compliant with Google’s policies and attract a more engaged audience. Instead of directly promoting betting offers, affiliates should focus on creating informative content that genuinely helps users make informed decisions. This approach not only aligns with Google’s guidelines but also builds trust with the audience, which is crucial for long-term success.

Trusted agency accounts with a positive history

To successfully drive traffic from Google Ads to whitehat betting websites, including licensed offers, affiliates need to provide all the necessary documentation to the advertising platform. However, even with all the right paperwork, there’s no guarantee that Google will approve a campaign. This is often because the affiliate’s account might not have a direct link to the company that owns the product being promoted.

This uncertainty is why many experienced affiliates have increasingly turned to trusted agency accounts for Google Ads over the past two years. These accounts have a solid history and a good standing with Google, which can make a big difference in how campaigns are treated. When ads are launched from these trusted accounts, Google tends to be more lenient and understanding. The moderation process for these campaigns usually happens faster and with fewer hurdles, making it easier for affiliates to get their ads approved and running.

Using trusted agency accounts can significantly improve your chances of success. YeezyPay offers access to these trusted agency accounts, which can provide affiliates with a reliable way to manage their campaigns. By using these accounts, you not only reduce the risk of account bans but also improve your overall advertising experience, allowing you to focus on creating succesful campaigns and driving traffic.



Compliance with all the rules that are monitored by Google algorithms

All content, including text, images, keywords, and other elements of your campaigns, must be considered "safe" by Google. This means everything you publish should follow Google’s advertising policies. For example, if you’re promoting a landing page that leads users to a less reputable betting website, all content needs to comply with Google’s rules.

You should avoid direct calls to action that encourage users to deposit money or place bets. Instead, focus on providing information that helps users understand the risks and make informed choices.



Targeting the “right” audience

Even in 2024, many affiliates running betting campaigns on Google Ads often overlook the importance of user segmentation based on interests in sports or esports, country, age, and geo. This oversight can have major consequences. Experienced marketers emphasize that properly segmenting your audience is crucial for the success of your campaigns. When the keywords, ad texts, and landing pages don’t align with the interests and characteristics of your target audience, Google’s algorithms respond by assigning a low Quality Score to your campaigns.

A low Quality Score can lead to several problems. Firstly, it directly affects the cost per click (CPC). When your Quality Score is low, Google charges you more for each click on your ads. This can quickly eat into your budget and reduce your overall return on investment. Secondly, a low score also leads to fewer impressions in ad placements. This means your ads are less likely to be shown to potential customers, which reduces your chances of generating traffic and conversions.

To avoid these pitfalls, affiliates need to invest time and resources into understanding their audience. This means conducting research to identify what interests your potential customers have, where they are located, and which demographics they belong to. By tailoring your ads and landing pages to fit these specific interests and characteristics, you can improve your Quality Score, lower your CPC, and increase the visibility of your ads.



Google UAC: A smart and safe way to promote betting websites

Google Universal App Campaigns (UAC) is a powerful tool designed specifically to promote mobile apps. It enables affiliates to attract leads from various Google services, including YouTube, Gmail, and Google Search, by using advanced machine learning algorithms for optimization and targeting. This functionality makes UAC particularly appealing for those in the whitehat betting space, as it allows for compliant and effective marketing.

Here are several reasons why UAC is a great choice for promoting whitehat betting offers:



Here are a few arguments in favor of the fact that UAC is an ideal choice for whitewash betting:

- Easier approval process: Getting campaigns approved in UAC is generally simpler than with traditional search ads. Since UAC relies heavily on artificial intelligence for moderation, it can be easier to promote not just whitehat betting websites but also grayhat offers. Additionally, campaigns in UAC tend to last longer than those in search ads or the Google Display Network (GDN). If an affiliate runs a campaign from a trusted agency account, its lifespan can extend to several months.
- Automation and optimization: Google’s algorithms analyze your audience and automatically adjust your campaigns. This means they choose the most effective ad formats and placements for you, saving you time and effort.
- Wide audience reach: UAC allows you to attract users not only from Google Play but also from other platforms where your target audience spends their time. This broadens your reach and increases the chances of engaging potential customers.
- Cost control: You set your budget and bids, and UAC manages the spending and optimizes the campaigns to maximize your return on investment (ROI). This gives you a clear idea of your advertising costs and potential gains.
- Easy to setup: Setting up a UAC campaign is simple. You only need to create and upload your ad materials, define your budget and bids, and provide a link to your app. Google handles the rest.



A combination of a whitehat betting offer, integrated into a high-quality mobile application, along with the use of a trusted agency account to launch advertising campaigns via Google UAC to promote that mobile application, is a proven strategy for creating a successful and safe marketing strategy. This approach can help you generate profits while reducing the risk of account bans.

Examples of compliant/ whitehat approaches for promoting betting offers with Google Ads



Let’s look at some easy-to-understand strategies for promoting betting offers without breaking Google Ads rules:

Using a content website with forecasts of sporting events

This approach involves creating a simple yet effective website that provides valuable sports content. You can offer expert predictions, news articles, and interviews with athletes. By providing useful insights, you engage your audience. You can place links to your betting offers throughout the website, including in menus, articles, and banners.



When you run ads targeting relevant audiences on Google Ads, direct traffic to your homepage and other key content pages. Make sure to avoid direct calls to action for betting; instead, focus on helpful information that naturally leads users to your offers.

Using a YouTube channel for sports and betting content

This method is all about building a YouTube channel filled with engaging content. Start by creating videos that review matches, highlight exciting moments, and offer expert predictions. You can also include short videos (Shorts) to attract a wider audience. Add links and promo codes for tracking leads in pinned comments and video descriptions. To drive even more traffic, some webmasters promote their YouTube channel on platforms like Telegram, where they can engage users without the risk of Google penalties, encouraging them to take actions like making deposits.

While you can run video ads on YouTube that link directly to a landing page or app, the method mentioned above helps extend the life of your campaigns and accounts.

Conclusion

Promoting betting offers through Google Ads in a whitehat way is a long-term game. While directly promoting betting offers using grayhat methods might give you quick results, this approach comes with big risks, such as account bans. In the long run, it’s much more beneficial to operate in a fully whitehat way. This is by following Google Ads rules and creating quality content that provides real value to users.

However, since no one is immune to account bans, it’s smart to set aside some extra money for ongoing expenses. This might include quality proxies, subscriptions to anti-detect browsers, trusted payment processors, and warming up new ad accounts. You should also prepare for potential losses from banned accounts.

Using trusted agency accounts with clean histories and good reputations can help reduce costs, extend the life of your campaigns, and ensure smoother ad approvals. Access to such accounts can be obtained through YeezyPay.