How to Increase Your Spending Limit on Google Ads: Practical Tips for Affiliate Marketers

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A high spending limit on Google Ads is a key indicator of success for many affiliate marketers and media buyers, regardless of the vertical they work in. The more Google allows you to spend on advertising, the more potential customers your advertising campaigns can reach, and the higher your potential return on investment (ROI). However, increasing your Google Ads spending is not always easy, especially if you operate in grayhat verticals.

In this article, the team at YeezyPay, a service that provides access to trusted Google Ads agency accounts, will share several practical strategies to help you increase your spending limit and scale your advertising campaigns to the next level.



Optimize Your Account Quality

Google Ads prioritizes advertisers with a positive history and high account quality. To increase your spending limit, you need to focus on:

- Improving your ad quality scores: Having a high Quality Score means your ads are relevant, useful, and engaging to users. For example, if you're advertising a mobile app with an embedded offer, use eye-catching banners with popular characters and a clear call-to-action like "Download now!"
- Increasing your click-through rate (CTR): CTR reflects how often users click on your ads. To boost CTR, include keywords in your ad titles, add extensions with extra information (e.g., product prices or additional links), and experiment with different calls-to-action.
- Optimizing your landing pages: Google's algorithms analyze the quality of the landing pages you direct users to. Make sure these pages are relevant to your ads, load quickly (use a tool like PageSpeed Insights), have a clear structure, and a call-to-action that matches your advertising campaign's goal.



- Set up conversion tracking: Google Ads needs to understand which user actions are valuable to you as the advertiser. To allow Google to optimize your campaigns and achieve your desired results (e.g., site registrations, and product purchases), set up conversion tracking, such as through Google Tag Manager.

Scale campaigns gradually

Experienced affiliates know that sharply increasing your budget can raise red flags with Google Ads. Instead, scale your campaigns gradually, increasing your daily or weekly budget by 10-20%. This allows Google to adapt to the increased spending and helps avoid account blocks due to unusual activity.

For example, if your daily campaign budget is $100, it's best to increase it to $110-$120 per day and gradually work up to your desired spending level.

It's also worth considering using trusted Google Ads agency accounts, which have no inherent restrictions on advertising costs from Google. This can greatly simplify the process of scaling your campaigns. Affiliates, media buyers, and advertisers can access these trusted agency accounts through YeezyPay.



Expand your geo-targeting

If an affiliate only promotes an offer in a few geos, they're missing out on potential leads. Expanding their geo-targeting will allow them to reach a wider audience, which can lead to increased spending.



For example, if an affiliate is advertising a libido-boosting drug only in the UK, they should consider expanding their targeting to nearby countries with similar cultural traits and income levels. They can request similar offers for these new geos from the affiliate network. This will help the account "warm up" faster and achieve a higher spending limit, though there's always a risk of account suspension for violating Google Ads rules. The affiliate will also need to spend at least an extra $300 just to get the new geos warmed up

Use different campaign types

Google Ads offers various campaign types, like search ads, display ads, video ads, and shopping campaigns. It's important for the affiliate to experiment with different campaign formats. This will help them find the most effective approach for their specific niche. Plus, it will allow them to get the most out of their ad budget.

For instance, if the affiliate is promoting an app for crypto mining and auto-trading, in addition to universal app campaigns, they should also use search ads to reach users actively searching for such services. At the same time, they can run media campaigns to interest users browsing investment and crypto-related blogs and websites.

Use automated strategies



Automated strategies like Smart Bidding and Performance Max can optimize bidding, targeting, and ad delivery. Smart Bidding can automatically adjust bids based on the likelihood of conversion, helping the affiliate use their budget more efficiently. Performance Max can auto-generate different ad variations and show them across Google's platforms, boosting the campaign's reach and effectiveness.

Use trusted agency accounts

For affiliates in grayhat niches like gambling or betting, using trusted Google Ads agency accounts can be really helpful. Their own accounts often get restricted or banned without being able to recover the remaining funds.

Agency accounts have an advantage in terms of ad moderation — campaigns get approved faster and more leniently. This allows affiliates to launch and scale campaigns even in grayhat niches smoothly. And if the account is provided by YeezyPay, any remaining balance will be returned to the affiliate's personal account on the YeezyPay service.

Consistent analysis and optimization

Google Ads is constantly evolving, so affiliates need to regularly analyze their campaigns using tools like Google Analytics and third-party trackers. They should track key metrics like CTR, CPC, and conversion rate, add relevant keywords, and identify the converting elements versus the non-converting ones.



It is also necessary to make appropriate adjustments: changing ad creatives, optimizing bids, and improving landing pages. This will help maintain high account quality.

Conclusion

Increasing your Google Ads spending limit takes time, know-how, and a well-thought-out plan. Following the tips above can help you increase your Google spending limit, scale up your ads, and reach new heights in affiliate marketing.

For affiliates who want to get the most out of their ad budgets and be several steps ahead of the competition, the best option is to use trusted Google Ads agency accounts. These accounts often have higher spending limits or no limits at all. This allows you to launch and scale your campaigns more smoothly, especially in high-risk niches. Plus, any remaining balance in the agency account can be returned to you. So if you really want to maximize your results, consider going the agency route.