How to Design Ad Creatives For Google Ads: Key Considerations and Common Mistakes to Avoid

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Affiliate marketing in grayhat verticals is always like walking a tightrope, especially with Google Ads and its strict policies. But there's still hope! In this article, the YeezyPay team, a service that provides trusted agency advertising accounts for Google Ads, will show you how to come up with ad creatives that meet Google's standards and at the same time convert highly.

Where to find inspiration for your Google Ads creatives



To understand which ad creatives resonate with the target audience, it is important for an affiliate to develop a keen sense of observation and know where to look for creative ideas. Here are some good places to start:

- Spy tools: Websites like AdPlexity, Anstrex, SpyFu, AdHeart, PowerAdSpy, and others are extremely helpful for media buyers and affiliates. They allow you to see what works (and what doesn't) in your competitors' campaigns. By observing their successful approaches, you can adapt them to your own offers and advertising strategies. Don't limit yourself to just Google Ads; also explore ads on other platforms where your competitors are promoting.

Recently, Google introduced its own spy tool called the Advertising Transparency Center, which can provide insights into the strategies used by other advertisers in the auction.



- Social media: Platforms like Facebook, Instagram, TikTok, and Pinterest are gold mines of user-generated content and trends. You can find fantastic ideas for creative ad campaigns in Google Ads by exploring comments, memes, and popular videos on these platforms.



- Niche forums and websites: Reddit, Quora, and niche blogs are where your target audience hangs out. By spending time in these online communities, you can understand their pain points, needs, and the way they communicate. This knowledge will help you tailor your ad creatives to resonate with them.



- User review sites: Many users share their experiences and opinions about various products and services. Pay attention to these reviews as they can provide valuable insights into the performance of different offers. You can learn from both positive and negative experiences shared by users.



Remember that Google prefers a "the more, the better" approach. That means you should aim to create at least 10-20 ad creatives for each advertising campaign. It's a good idea to have additional creatives ready in advance, so you're prepared when the performance of your ads starts to decline.

Proven strategies for designing ad creatives that work well on Google Ads

Now let's explore several approaches to creating video and image ad creatives for promoting offers in grayhat verticals on Google Ads.

Native format

If you're promoting crypto offers, it's a good idea to use certain triggers in your ads. For example, you can ask questions like "How can you protect your savings from inflation?" or "Want to start investing? Here's a beginner's guide." In some geos, showing ads that highlight taking care of your family's future during emergencies or financial crises can be effective.

For gambling and betting, you can create ads with headlines like "Discover the Best Betting Strategies" or "Get Sports Events Analytics." Usually, these ads lead to landing pages that list multiple offers. If you're using Google UAC (Universal App Campaigns), it's better to include a version of your application's features that is less likely to be flagged by Google's algorithms, but still hints at gambling in a way that only users will understand.

For certain niches, like nutra, it works well to have ads with strong headlines like "Secrets of Healthy Weight Loss" or "Natural Ways to Boost Energy and Improve Sleep." These types of ads tend to get a good response from users.

Expert content

This format involves presenting expert opinions and information in ad creatives. In the crypto niche, for example, it includes announcements of interviews with crypto-industry experts (often generated by AI deepfake technology), market analytics, and hype news from the blockchain industry. It is recommended to design the pre-landing page as a news site and discuss the advantages of the final offer within the article, providing an active link to the landing page.



For gambling and betting, you can create ads that resemble match predictions from professionals, reviews of game strategies, or educational materials. This approach is often used for targeted advertising.

In the nutra niche, you can use expert content by featuring advice from doctors, sharing scientific research, or telling real stories of people who have recovered from a certain disease or health issue.

However, be careful when using the doctor-recommendation approach, as Google algorithms sometimes block content from uncertified or unlicensed "experts." If this is part of your advertising strategy, it's recommended to use trusted agency accounts provided by Google Ads, which you can access through the YeezyPay service.



Storytelling

Another great approach, especially for video ads, is storytelling. This means creating ads that tell a story and resonate with the audience. On platforms like YouTube, you often see these types of ads before the main video starts.



For crypto offers, successful storytelling often involves sharing stories of people who achieved financial freedom through their investments. The ads can show elements associated with success, status, and passive income, conveying the idea that your money can work for you.

For gambling and betting, you can create ads that share success stories of players and capture emotional moments of victories. Just be careful not to use words like "online casino," "jackpot," or "bet," as they can trigger Google's restrictions.



For nutra offers, storytelling-style ad creatives can achieve excellent conversion results by presenting the personal experiences of individuals who improved their health with the help of the product you’re promoting.



What Google doesn't like in ad creatives

We've discussed the effective approaches. Now, let's talk about strategies you should avoid when creating advertisements for Google:

- Making direct promises and guarantees: Statements like "Earn a million in a week on cryptocurrency," "100% winnings in the casino," or "Lose 10 kg in 5 days" will get your account banned instantly.

- Using shocking content: Avoid explicit images, aggressive calls, and offensive statements. It's better to post longer ads without being too aggressive to protect your account's reputation.

- Making false claims and using manipulative headlines: Google is smart and can easily spot exaggerations, false claims, and manipulative headlines. Be honest and transparent to avoid getting caught.

- Avoiding prohibited topics: Stay away from promoting weapons, drugs, and similar content. Even manufacturers and licensed stores have limitations when advertising such offers. Not complying with the rules can lead to legal problems.

Common mistakes to avoid when designing ad creatives for Google Ads

Here are the most common mistakes made by affiliate marketers, media buyers and advertisers when creating ads for different types of Google Ads campaigns:

Text

The text in your ad should motivate users to visit your site and ensure that your ad passes the review process. Avoid these mistakes:

- Trying to convey multiple thoughts in a single sentence.
- Allowing grammar, spelling, and punctuation errors.
- Having an unclear or missing call to action.
- Using obvious clickbait and excessive sensationalism.
- Including two exclamation marks in the title or description, like "Sale! Buy today!"
- Using emojis in titles and descriptions.
- Using punctuation marks or symbols incorrectly.

Images



Every affiliate knows that using a good image gives your campaign a 50% chance of success, but many affiliates make these mistakes:

- Using unclear or heavily filtered stock images.
- Using images with low resolution. If you change the size or reduce the quality, your ad may lose its appeal.
- Not utilizing enough of the creative space to convey information.
- Creating ads with too many active elements, which receive less visibility.
- Using clickbait. If your ads don't match the information on the landing page, they may be stopped. This can lead to higher costs per click for those ads.

Video



When working with video ads, keep these tips in mind:

- Create a video that clearly shows why users need your offer. For example, demonstrate the slots in an online casino and the potential winnings or highlight the unique features of an automated trading platform. Show users the benefits they'll get by registering, making a deposit, or ordering a product.
- Grab and hold the viewer's attention. Google Research suggests that successful video ads change the image, music, or tempo within the first 5 seconds.

Don't forget about audio and subtitles. They make it easier and more interesting for the target audience to watch and understand your ad.

Conclusion

Coming up with ad creatives for Google Ads is an art that requires creativity, analytical thinking, and a commitment to excellence. By mastering this art, affiliates, media buyers, and advertisers can attract the right users, increase conversion rates, and ultimately improve their return on investment (ROI).

Google Ads trusted agency accounts from YeezyPay will help you speed up moderation and secure your advertising budget.