How to Create Google Ads Agency Accounts, and What Are the Requirements

[Yeezypay]

Google Ads agency accounts, also known as Google MCC (My Client Center Accounts/ Manager Accounts), offer affiliate marketers a number of benefits. Unlike regular ad accounts, these accounts are highly trusted by Google, and therefore, they allow affiliates to enjoy faster campaign approvals, better support from Google, lenient moderation of ad campaigns, and so much more. If you are running campaigns on Google Ads, at one point, you may have considered using MCC accounts to take advantage of these perks.



However, many affiliates don’t fully understand the ins and outs of these accounts. So in today’s article, we are going to explain:

- What Google Ads agency accounts are and where they come from.
- The best ways to get Google MCC accounts.
- The steps and requirements for settting them up.

What are Google Ads agency accounts, and where do they come from?

Google MCC accounts are specialized profiles designed for managing advertising campaigns on Google Ads. They are provided to agencies that achieve Google Partner status. Earning this status is not easy, as agencies must meet strict requirements in 3 key areas.

- Performance: The agency must create a Google Manager Account and achieve an optimization score of at least 70%. Google calculates this score based on account data, campaign settings, and overall status. It also checks if the agency uses Google’s recommendations to improve campaign results. You can see your optimization score in the “Recommendations” section of Google Ads.



This score is different from the quality score, which shows how your ads compare to competitors but does not affect Partner status.

- Ad Spend: Agencies must spend at least $10,000 on ads in the last 90 days before applying for Partner status.
- Certification: At least 50% of employees who manage campaigns must have Google Ads certifications. Previously, at least one certified employee was enough, but now it's different. Also, your company must hold at least one certification in each Google Ads product category (e.g., Search, Display, Video) that you use for campaigns, and you must have spent at least $500 in that category in the last 3 months before applying.

These requirements may seem achievable, but they can be quite challenging to meet. Mike, CEO of YeezyPay, a service for renting agency accounts, had the following to say about launching Google MCCs:

“It will take about 8-9 months to get an MCC up and running from scratch. You need to register a legal entity, set up a company, and run whitehat traffic for 6 months with a monthly budget of at least $5,000. Then, you apply for a credit line and work to increase the number of accounts you can manage. Initially, Google limits you to 50 manager accounts. To increase this to 2,500 accounts, you need to spend around $500,000 more. We also use the Google API to automate processes, as doing everything manually is so time consuming and exhausting. However, not every programmer can work with the API, and not every agency can afford the costs, which include registering a legal entity, maintaining high ad spend, and avoiding campaign bans.”

One important rule for agencies is that Google Ads agency accounts cannot be used for verticals or methods that Google prohibits. If Google’s support team detects policy violations, it may ban individual accounts, reduce ad spend, or penalize the entire agency by deleting all accounts alongside with the user data and ad budget that has been deposited. In such cases, you cannot transfer data to another agency to continue campaigns.

For affiliate marketers, relying on a single agency can be risky. Experienced affiliates often use services like YeezyPay, which collaborates with 13 agencies in various regions and continues to expand its network. This allows affiliates to rent accounts in their preferred geos and quickly replace banned accounts to keep their campaigns running.



How to get Google Ads agency accounts

Affiliate marketers have three main options to obtain Google MCC accounts: creating their own by partnering with Google, buying them, or renting them from Google partners. Each option has its own benefits and challenges, which we will look at below

Creating your own MCC account

To create your own MCC account, you will need to go through the entire process that we described in the section above. This option is best for larger affiliate marketing teams that focus heavily on Google Ads, as it requires a lot of time and money. Solo affiliates might find this path too complicated because setting up an agency and getting Google Partner status can be difficult. Another option is you can try to negotiate with a whitehat marketing agency that meets the criteria of the Google Partner program and create the accounts under their name.

Buying an MCC account

On the Internet, you can find offers from people who are ready to sell their agency account. Amounts range from $200 to several thousand dollars.



However, buying these accounts is risky. If even one account violates Google’s rules, the entire agency could be banned. For agencies that have invested around $550,000 to become Google Partners, selling accounts for $300–$400 each is not worth the risk. If the agency gets banned after selling just one account, all remaining accounts could become unusable, leading to financial losses for affiliates. Because of this, buying accounts is generally not recommended for affiliate marketers.

Renting an MCC account

Renting accounts is the most practical and budget-friendly option for both solo affiliates and teams. When you rent, you can access accounts for a small deposit, and the service usually provides full support. Here are 3 important factors to consider when choosing a rental service:

1. Automation: Look for a service that automates the process of obtaining accounts. Many providers rely on manual processes, which involve messaging a manager, receiving payment details, and waiting for login credentials. This can be slow and inconvenient, especially since managers are not always active online. An automated service allows you to complete the entire process, from topping up your balance to receiving an account quickly and efficiently, in just a few clicks and therefore saving you valuable time.

2. Minimum deposit: Be wary of services that offer accounts for very low deposits, as this often leads to risks. Some affiliates may these exploit low-deposit accounts to test risky campaigns, abandon banned accounts, and damage the agency’s reputation. A minimum deposit of $200–250 attracts higher-quality affiliates who are committed to running whitehat campaigns and maintaining the agency’s stability.

3. Number of agencies: Select a service with a large and growing network of agencies. Providers with only two or three agencies are vulnerable to disruptions if one is banned. YeezyPay partners with 13 agencies and can quickly replace blocked accounts and ensure your campaigns continue without major delays, providing greater reliability.

YeezyPay requires a minimum deposit of $200 and charges a fee of up to 10% when you top up your account. This structure attracts experienced clients (affiliates) who know how to drive quality traffic and avoid doing actions that could harm other clients’ accounts. If accounts are banned due to Google updates or other issues, YeezyPay ensures affiliates get quick replacements, often with refunds. Additionally, the service uses Google API automation, making it easier for affiliates to manage their MCC accounts.



Conclusion

Creating a Google MCC from scratch is a complicated and expensive process. It requires an investment of around $550,000, establishing a registered legal entity, and potentially hiring programmers to integrate the Google API for proper setups and management. Buying agency accounts may seem like an easy solution, but it also comes with many risks, including scams and quick bans that can lead to financial losses.

So as a result, many experienced affiliates prefer renting MCC accounts from trusted services. YeezyPay, for instance, rents Google Ads agency accounts and charges commissions as low as 5%. This approach allows marketers to run campaigns without the heavy initial investment required to create their own MCCs. The YeezyPay team is composed of affiliate marketing experts who provide valuable advice on optimizing campaigns across various platforms, including PPC (Pay-Per-Click), UAC (Universal App Campaigns), and YouTube. This support not only helps affiliates achieve the best possible results but also maximizes the performance of their campaigns.