Google AMP: The Future of Mobile SEO?

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Viewing sites on mobile can be quite exasperating. Users often deal with slow load times, difficult navigation and low ease of use. According to Google, 40% of users leave websites that take longer than 3 seconds to load, and an average mobile page takes 8 seconds to load. Yikes! Well, Google is trying to change that.

google-amp-search-resultsGoogle recently launched Accelerated Mobile Pages (AMP) which loads web pages that implement it four times faster; and those web pages use eight times less data than pages that aren’t AMP-enabled. You may have already experienced a few AMP-enabled pages – Google has started highlighting them in mobile search results. When you click on an AMP article, it loads instantly.

The instantaneous loading speed on AMP pages is quite exciting. But the biggest question on every marketer and SEO’s mind is how AMP affects mobile search rankings. Google has yet to specify to what extent it will affect rankings. John Mueller, Webmaster Trends Analyst for Google, has stated that AMP is not yet a ranking factor. However, seeing that load time and page speed are currently primary ranking factors, we can reasonably assume that AMP may be featured in Google’s mobile update later this month.

This article will give you a better understanding of what AMP is, how it could affect SEO and how to implement it on your WordPress blog.

AMP is defined by the AMP Project as “an open source initiative that embodies the vision that publishers can create mobile optimized content once and have it load instantly everywhere.”

The aim of AMP is to improve mobile user experience across the board by limiting or removing altogether any content (videos, graphics, animations, etc.) that decrease page loading time. AMP uses HTML (HTML extended with custom AMP properties), JS (delivers the speed) and Google Cache (caches AMP-enabled content for quick delivery) to help businesses build practically weightless webpages.

We’ve seen fast loading content pages with the likes of Facebook Instant Articles and Apple News. AMP is a direct response to those platforms with the major difference being that AMP is open source, so anyone can use it. AMP-enabled content is currently available in Google Search, Twitter, Pinterest, LinkedIn, Medium and Nuzzle. More platforms are likely to join quite soon.





You can find a demo of AMP here. To test it out yourself, go to g.co/ampdemo and run a search on a mobile device. You’ll immediately see the benefits of AMP for content sites.

One major thing you may notice when users share a link to an AMP page (that they access via Google search), is that the link points to Google.com, not your site. This is a major change to how Google works. It is keeping content on its servers and keeping your users on Google, as opposed to traditionally pointing users away from Google directly to your site.

Fear not, even though the page points to Google, there is a way for you to track analytics for AMP content via Google Analytics.

A common misconception is that AMP is an alternative to responsive web design. That isn’t correct. Even if you have AMP enabled pages, mobile users that head directly to your website will experience your mobile site; and not every page on your website should be AMP enabled. AMP is technically only feasible for blog pages.

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[kafirbaz12]

You Welcome the1morph, I rep you back +++++

[Peter G. Weathers]

Thank you, I'll check it

[Koson]

Awesome update on Mobi SEO

[kafirbaz12]

You welcome Koson