Gill Media - Google Adwords Training Course 2012

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Gill Media - Google Adwords Training Course 2012

Gill Media - Google Adwords Training Course 2012

Week 1 Topics

Introduction To Search - How search works and how it applies to Adwords
Psychology of your buyer - This will save you money and improve conversion
How Google Adwords Works - A full understanding of what the dynamics are that make up your Adwords campaign
The Components of Your Campaign - They all influence each other - Keywords to Ads, Ads to Groups, Landing Pages to Copy - all play a factor on conversion, visibility of your advertisement, and your cost
Homework - Answer the questions that will lead to your account setup that is built with a strong customer focussed foundation
Q&A Call - Answer questions on this weeks lesson or setup questions

Week 2 Topics

Account Setup - With homework completed - you'll watch over our screen how to setup and configure your Adwords account properly
Keyword Research - How to find the keywords your ideal clients are searching to find you
Ad Groups - Creating Ad Groups that increase quality scores, reduce cost per clicks, and improve click through rate potential
Text advertisements - Copy that converts, and reduces cost per click
Homework - Creation of your campaigns
Q&A Call - Answer questions on this weeks lesson or any prior week challenges

Week 3 Topics

Display Advertising - What to expect and how to maximize results
Remarketing Campaigns - How to laser target your potential client and be seen wherever they go on the web…this can often double your conversion rates
Homework - Expand your campaigns to put real muscle behind your advertising
Q&A Call - Answer questions on this weeks lesson or any prior week challenges


Week 4 Topics

Reports - How to interpret the reports and make smart changes to improve Click Through Rate, Conversions, Budget Performance and Cost Per Click
Adwords Editor - How to use this desktop tool to manage your campaigns with ease
System - A blueprint for creating, managing, and improving your Adwords Campaign ~ This systematized process is what you will use as a checklist going forward
Q&A Call - Questions on any challenge, or topic covered in the course


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