[Get] Newsjacking by David Meerman Scott

[sikandar]

Newsjacking: How to Inject your Ideas into a Breaking News Story and Generate Tons of Media Coverage

Newsjacking is the practice of aligning a brand with a current event in an attempt to generate media attention and boost the brand's exposure. Companies create related blog content and social posts to instantly reach a wider audience. While newsjacking began as a PR technique, it has expanded into inbound brand marketing and digital content practices.

The term was popularized by David Meerman Scott's book, Newsjacking: How to Inject Your Ideas into a Breaking News Story and Generate Tons of Media Coverage.

In the book, Scott emphasizes that the old PR model of sending out press releases or pitches doesn't make sense in our era of instant communication and constant news updates. With news breaking and spreading so quickly, he explained that jumping on a news story at the right moment, with the right content strategy, can generate free media coverage for a business.

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Code:

https://www.amazon.com/Newsjacking-Inject-Breaking-Generate-Coverage-ebook/dp/B0065MKMMS

Download

Code:

https://www.mediafire.com/file/hfn3ps8nmdz896l/Newsjacking+Ebook.rar/file

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Interesting Share! Thanks

[Nitro]

@sikandar
Thank you for the amazing share
Reps added as well!

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Anyone has the video course of it shared by NC here as well..?