[Get] Effective E-Mail Marketing The Complete Guide to Creating Successful Campaigns (2002)

[Super Eagle]

Contents
Preface vii
Acknowledgments xi
Chapter 1: Effective E-Mail— The Communications Revolution 1
Chapter 2: Adapting Your Message to This Medium 9
Chapter 3: How to Get Opt-Ins 33
Chapter 4: Avoiding the “Spam” Accusation 53
Chapter 5: That Magical Ingredient—Rapport 85
Chapter 6: Psychology Over Technology: A Valid Conclusion? 105
Chapter 7: The All-Important Subject Line 129
Chapter 8: Personalization and Relevance 141
Chapter 9: Holding On to Fragile Response 153
Chapter 10: Words and Phrases That Work 167
Chapter 11: Words and Phrases That Don’t Work 179
Chapter 12: Structuring Sentences and Paragraphs That Persuade 185
Chapter 13: How to Reduce Opt-Outs 193
Chapter 14: The Interval Enigma: How Often Should You E-Mail? 207
Chapter 15: Monday and Friday—Poor E-Mail Days? 213
Chapter 16: Rich Media and Viral Mail 217
Chapter 17: Sample E-Mails: The Good, the Bad, and the Ugly 241
Chapter 18: “And in conclusion, ladies and gentlemen . . .” 257
Appendix: A Potpurri of Tips 263
Index 273
About the Author 287

https://www.solidfiles.com/v/5axrNY8xrYQvM

[imjuanita]

Thanks buddy, awesome share.

Max reps added.