[GET] eMarketing Strategies for the Complex Sale

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Ardath Albee, "eMarketing Strategies for the Complex Sale"

English | 2009 | ISBN-10: 0071628649 | EPUB, MOBI | 256 pages | 1,7 MB











Web 2.0 has reshaped the role of marketing in the Complex Sales process.
Because prospects now have instant access to information about your
company and its products—and your competitors—they can make buying
decisions without ever communicating with you. Doing what you’ve always
done simply won’t work anymore; you must entirely rethink how you
attract and compel buying behavior.



With eMarketing Strategies for the Complex Sale, expert B2B marketing
strategist Ardath Albee breaks new ground in the field of digital
marketing and new customer acquisition. Albee offers techniques and
tools for developing and executing strategies that are guaranteed to
generate results.



The Internet offers an unprecedented opportunity for creating trusted
relationships with your prospects and customers—before you ever “meet”
them. Never before have marketers enjoyed such a wide-reaching and
varied communication platform. Yet with all the noise, you have to stand
above the crowd. The key is to converse about meaningful and relevant
topics with your diverse audiences, to share your perspectives on what
matters to them. That’s just what Albee teaches us to do.



eMarketing Strategies for the Complex Sale shares methods to help you:

Create eMarketing strategies based on customer perspectives

Use a contagious content structure for competitive differentiation

Establish trusted relationships

Continuously measure, tune, and improve your effectiveness



eMarketing Strategies for the Complex Sale also shares proven approaches
to collaborating with sales. You can leverage eMarketing to move leads
further into the pipeline while focusing sales time and energy on highly
qualified opportunities. The results? Reduced time to sales, increased
sales productivity, and growing revenues.



eMarketing Strategies for the Complex Sale reveals processes critical to
ensuring that you make a powerful, measurable contribution to the
lengthy sales process—and to the longterm success of your organization
as a whole.

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