[GET] Your Money and Your Brain

[StillStanding]

What happens inside our brains when we think about money? Quite a lot,
actually, and some of it isn't good for our financial health. In Your
Money and Your Brain, Jason Zweig explains why smart people make stupid
financial decisions -- and what they can do to avoid these mistakes.
Zweig, a veteran financial journalist, draws on the latest research in
neuroeconomics, a fascinating new discipline that combines psychology,
neuroscience, and economics to better understand financial decision
making. He shows why we often misunderstand risk and why we tend to be
overconfident about our investment decisions. Your Money and Your Brain
offers some radical new insights into investing and shows investors how
to take control of the battlefield between reason and emotion.





Your Money and Your Brain is as entertaining as it is enlightening. In
the course of his research, Zweig visited leading neuroscience
laboratories and subjected himself to numerous experiments. He blends
anecdotes from these experiences with stories about investing mistakes,
including confessions of stupidity from some highly successful people.
Then he draws lessons and offers original practical steps that investors
can take to make wiser decisions.





Anyone who has ever looked back on a financial decision and said, "How
could I have been so stupid?" will benefit from reading this book.



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