[GET] "The State of Co-Op and MDF"

[SHINOBI NINJA]

Benchmarking the Success and Failure of Co-Op and MDF Programs

There are a lot of big numbers being thrown around with respect to the total annual dollars allocated to co-op and MDF programs. But let’s face it, the overall size of the problem in billions of dollars isn’t all that compelling for a brand marketer or CMO responsible for managing co-op and MDF programs.

So we decided to peel back the layers of the proverbial onion and take a closer look at what’s working and what’s not working with respect to co-op and MDF investments. Our goal is to provide practical and actionable insights that can shape and influence brand marketing investments in co-op and MDF―today.

This findings report explores feedback from senior executives in brand marketing who are responsible for co-op and MDF investments, as well as the local business owners these programs are intended to help. The purpose of the report is to help brand marketers identify and prioritize strategic investments in managing and executing co-op and MDF programs for a measurable and optimal return on investment.

https://mega.nz/#!wNAByZbQ!O468pEBzfG_iI...Lyw43YAOOA