[GET] - Tested Advertising Methods (5th and 4th Editions) - John Caples [pdf]

[NonConformer]

Tested Advertising Methods (5th Edition) - John Caples

I recommend you try and get the physical "4th" edition of this book. I'm not aware of it in digital form. Don't get me wrong, this version is good, but the 4th was edited by Caples and has more content. - Non Conformer
(Update - 4th edition is also in the mirror links)


A legend in advertising for more than 60 years, John Caples still serves
as a guide to generations of creative marketing people. Now his classic
work on how to create successful advertising has been updated by
respected advertising consultant Fred Hahn. It retains all the clarity,
candid analysis, time-tested experience and invaluable award-winning
ideas from the original, while bringing it right up-to-the-minute on the
many new changes in the field.




"It is so good because Caples was in the mail order advertising business
for forty-something years, and that's one of the few kinds of advertising
that gets real feedback. Ads can be tested and the results can be
compared. So Caples gives you FACTS rather than opinions about
what works in advertising.

The book is very informative and also very interesting because Caples will
show you two examples of ads he ran as a split-run and says "one sold three
times more than the other; can you guess which one?" Then he'll tell you,
and tell you WHY.

Not only that, but the book is extremely readable. I'm the author of
Self-Help Stuff That Works, and I'm an expert on putting the most
useful information into a readable form, and this book is as good as it
gets. As David Ogilvy says in the introduction, "This is, without a
doubt, the most USEFUL book about advertising that I have ever read."
No more endorsement than that is needed!"

"I have read this book twice cover to cover and refer to it almost
everyday. If I could have given this book 6 stars I would have done it
without reservation.

I have ordered and read at least 4 different books on copywriting and
advertising in the last year. Most of the books have good ideas, but none
of them describe the methods of writing headlines the way Caples does.
He spends 4 chapters on it and let me tell you when he is finished you will
know it cold! Personally that would have been enough to sell me on the
book, but he doesn't stop there. He talks about scientific advertising to
make sure you are writing ads that sell and not waste money. In addition,
he talks through how to write the first paragraph and how to structure the
copy. Finally, he spends time to talking about how to improve the selling
power of copy.

Since I have read this book my ability to write copy has reached a whole new
level. If you are in this field or responsible for writing copy I would advise you
that this is a book you MUST own."


Password requests will be ignored. Been answered a thousand times already. Search the forum or read the TOP of the freebie section.

Get It:

Magic Button :

Code:

5th Edition - http://mir.cr/8I4NNEJ8

4th Edition - https://mir.cr/0Y0URHGP

Show some love hit the add reputation link and make mirrors:

[retrokitz]

Thank you very much for your efforts, Rep Added

[savaloi]

haha, W.W.J.C.D?? This question should be asked daily! Hallelujah!

Mirrors:

Magic Button :

Code:

http://mir.cr/1BVX3CSI

[blackholemagnum]

(03-14-2014 08:43 AM)NonConformer Wrote:  Tested Advertising Methods (5th Edition) - John Caples

I recommend you try and get the physical "4th" edition of this book. I'm not aware of it in digital form. Don't get me wrong, this version is good, but the 4th was edited by Caples and has more content. - Non Conformer


A legend in advertising for more than 60 years, John Caples still serves
as a guide to generations of creative marketing people. Now his classic
work on how to create successful advertising has been updated by
respected advertising consultant Fred Hahn. It retains all the clarity,
candid analysis, time-tested experience and invaluable award-winning
ideas from the original, while bringing it right up-to-the-minute on the
many new changes in the field.




"It is so good because Caples was in the mail order advertising business
for forty-something years, and that's one of the few kinds of advertising
that gets real feedback. Ads can be tested and the results can be
compared. So Caples gives you FACTS rather than opinions about
what works in advertising.

The book is very informative and also very interesting because Caples will
show you two examples of ads he ran as a split-run and says "one sold three
times more than the other; can you guess which one?" Then he'll tell you,
and tell you WHY.

Not only that, but the book is extremely readable. I'm the author of
Self-Help Stuff That Works, and I'm an expert on putting the most
useful information into a readable form, and this book is as good as it
gets. As David Ogilvy says in the introduction, "This is, without a
doubt, the most USEFUL book about advertising that I have ever read."
No more endorsement than that is needed!"

"I have read this book twice cover to cover and refer to it almost
everyday. If I could have given this book 6 stars I would have done it
without reservation.

I have ordered and read at least 4 different books on copywriting and
advertising in the last year. Most of the books have good ideas, but none
of them describe the methods of writing headlines the way Caples does.
He spends 4 chapters on it and let me tell you when he is finished you will
know it cold! Personally that would have been enough to sell me on the
book, but he doesn't stop there. He talks about scientific advertising to
make sure you are writing ads that sell and not waste money. In addition,
he talks through how to write the first paragraph and how to structure the
copy. Finally, he spends time to talking about how to improve the selling
power of copy.

Since I have read this book my ability to write copy has reached a whole new
level. If you are in this field or responsible for writing copy I would advise you
that this is a book you MUST own."



Password requests will be ignored. Been answered a thousand times already. Search the forum or read the TOP of the freebie section.

Get It:

Magic Button :

Code:

http://mir.cr/8I4NNEJ8

Show some love hit the add reputation link and make mirrors:

Thanks! Added Rep!

[musclelegman]

Thanks......

[uppastmidnight]

the paperback 4th edition is fairly cheap but the hardcover is pricier

[NonConformer]

(03-17-2014 09:53 AM)uppastmidnight Wrote:  the paperback 4th edition is fairly cheap but the hardcover is pricier

Paperback is worth getting. It's a good book.

[djn4645]

I have this book and it's excellent along with his 'Advertising Ideas' book.

[TheAuthority]

added reps to you the Great NonConformer :)

[Prx]

Thanks as always for the share