[GET] Social Marketology: Improve Your Social Media Processes and Get Customers to Stay Forever - Ric Dragon [mobi,pdf]

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Social Marketology: Improve Your Social Media Processes and Get Customers to Stay Forever

Covering subjects ranging from the best-tasting breakfast cereal to
the latest developments in cancer treatment, personal interactions are
occurring with increased frequency on social media. And if you want to
connect with customers, you have no choice but to join their conversations.
This much has been established by the mountains of social media marketing
literature produced in recent years.



What has not been established are the best practices for creating the most ideal
social media strategy for your particular needs—and that’s where this
book comes in.

In Social Marketology, cofounder Ric Dragon of the renowned search engine
marketing firm DragonSearch, takes social media marketing to the next step
showing how to choose the best tools for your needs and develop a strategy
tailored to your goals.

Drawing from such process methodologies as LEAN and the Capability Maturity
Model, Dragon helps you develop a social media process that is quantifiable,
repeatable—and improvable. His process is based on these basic steps:

• Focus on desirable outcomes: Vision, Goals, Objectives, and Metrics
• Pinpoint the very smallest segments of your customers
• Determine the communities to which these microsegments belong
• Identify the influencers of those communities
• Create an action plan for your project
• Measure and constantly improve your efforts

The beauty of Dragon’s method is its core flexibility. New social media
platforms are guaranteed to pop up in the near future. Any strategy
based on the methods in this book can be adapted to take full advantage
of them.

The age of blind trial and error for social media marketers is over. Social Marketology
provides the means to implement an effective campaign that is testable, controllable,
and fully integrated within broader campaigns and goals.

“There is no longer any doubt that social media is one of the key
digital trends that are reshaping today’s industries, brands, and
customer networks. Ric Dragon’s immensely practical guide will help you
get the most out of your own social media investment by identifying the
processes and best practices that build real and valuable business
relationships. Read it, and use it, today!”
—David Rogers, bestselling author of The Network is Your Customer

“If you think Facebook, Twitter, and the like are simply trends or fads,
you’re missing the bigger picture. Consumers are more connected than
ever before, and they are highly untethered (thanks to smartphones and
tablets). Now that we’re past the whole ‘Do I really need social media
for my business?’ Ric is here with Social Marketology, a smart look at how
to get social media organized for your business.”
—Mitch Joel, President of Twist Image and author, blogger, and podcaster
at Six Pixels of Separation

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