[GET] SEO - A Tutorial Geared for NOOBS!

[Razmataz13]

Hello BBHF members. I did a thorough search for already shared and found nothing. Yes it has been shared kindly tell me and I'll remove.

What I have here is focused material for NOOBS, as even in VIP I see many requests for information that should be mastered let alone understood. From the PDF itself states:

About the Tutorial
Search Engine Optimization (SEO) is the activity of optimizing web pages or whole sites in order to make them search engine friendly, thus getting higher positions in search results.
This tutorial explains simple SEO techniques to improve the visibility of your web pages for different search engines, especially for Google, Yahoo, and Bing.

Audience
This tutorial has been prepared for beginners to help them understand the simple but effective SEO characteristics.

Prerequisites
We assume you are aware of simple web technologies such as HTML, XHTML, Style Sheet, etc. If you already have developed any website, then it is an added advantage and it will help you understand the concepts of SEO explained in this tutorial.

Excerpt - How does a Search Engine Work?
Search engines perform several activities in order to deliver search results.
*Crawling - Process of fetching all the web pages linked to a website. This task is performed by a software called a crawler or a spider (or Googlebot, in case of Google).
*Indexing - Process of creating index for all the fetched web pages and keeping them into a giant database from where it can later be retrieved. Essentially, the process of indexing is identifying the words and expressions that best describe the page and assigning the page to particular keywords.
*Processing - When a search request comes, the search engine processes it, i.e., it compares the search string in the search request with the indexed pages in the database.
*Calculating Relevancy - It is likely that more than one page contains the search string, so the search engine starts calculating the relevancy of each of the pages in its index to the search string.
*Retrieving Results - The last step in search engine activities is retrieving the best matched results. Basically, it is nothing more than simply displaying them in the browser.
Search engines such as Google and Yahoo! often update their relevancy algorithm dozens of times per month. When you see changes in your rankings, it is due to an algorithmic shift or something else beyond your control.
Although the basic principle of operation of all search engines is the same, the minor differences between their relevancy algorithms lead to major changes in the relevancy of results.

NO SALES PAGE. CAME ACROSS THIS RANDOMLY AND THOUGHT IT RELEVANT FOR NOOBS.

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Copyright 2015 by Tutorials Point

39 Page PDF

Table of Contents

About the Tutorial i
Audience i
Prerequisites i
Copyright and Disclaimer i
Table of Contents ii

1. OVERVIEW 1
-How does a Search Engine Work? 1
-What is SEO Copywriting? 2
-What is Search Engine Rank? 2
-What is On-Page and Off-Page SEO? 2

2. TACTICS AND METHODS 3
-White Hat SEO 3
-Black Hat or Spamdexing 3

3. WEBSITE DOMAIN 5
-Guru Mantra 5

4. RELEVANT FILENAMES 7
-File Naming Style 7
-File Name Example 7
-File Extension 8
-URL Sub-Directory Name 8
-Guru Mantra 8

5. DESIGN AND LAYOUT 9

6. OPTIMIZED KEYWORDS 10
-Keyword Frequency 10
-Keyword Weight 10
-Keyword Proximity 10
-Keyword Prominence 11
-Keyword Placement 11
-Best Places to Put Keywords 11
-Finding Keywords 11
-What is Word Stemming? 12

7. OPTIMIZED METATAGS 13
-What Do the Metatags Look Like? 13
-Meta Description Tag Tips 13
-Meta Keywords Tag Tips 14
-Robots Metatag 14

8. TITLE OPTIMIZATION 15
-Best Practices for Creating Titles 15

9. OPTIMIZED ANCHOR 17

10. CONTENT IS THE KING 18
-Unique, High-Quality Content 18
-SEO Content Writing (Copywriting) 18
-Other Advantages of Having Great Content 19
-Conclusion 19

11. VERIFYING A WEBSITE 20
-Why HTML/XHTML Verification is Required? 20
-What is W3C Compliance? 20
-Rules for W3C Compliance 20

12. HIRING AN EXPERT 22
-Choosing an SEO Expert or Company 22

13. LINK BUILDING 24
-How to Increase Link Popularity? 24

14. MOBILE SEO 26
-What is Mobile SEO? 26
-Optimize Your Site for Mobile 26
-Select a Mobile Configuration 27
-Inform Google and Other Search Engines 29
-Avoid Common Mistakes 30
-Useful Tools 31

15. MISCELLANEOUS TECHNIQUES 32
-To-Don't List 32
-To-Do List 32

16. SUMMARY 34

[Rob Zombie]

This will come in handy!

Thank you Razmataz!

[BlackHatMarketer]

Thanks. Will check it out. Repped ya.

[SuperMaoriFulla]

Thank you. This N00b appreciates the share. :)