[GET] Pendulum: How Past Generations Shape Our Present and Predict Our Future - Roy H. Williams, Michael R. Drew [pdf, mobi, epub]

[NonConformer]

Pendulum: How Past Generations Shape Our Present and Predict Our Future


Politics, manners, humor, sexuality, wealth, even our definitions of
success are periodically renegotiated based on the new values society
chooses to use as a lens to judge what is acceptable.

Are these new values randomly chosen or is there a pattern?
Pendulum chronicles the stuttering history of western society;
that endless back-and-forth swing between one excess and another,
always reminded of what we left behind.

There is a pattern and it is 40 years: 2003 was a fulcrum year, as was 1963, its opposite.
Pendulum explains where we have been as a society, how we got here, and where we are
headed. If you would benefit from a peek into the future, you would do well to read this book.

“Pendulum offers fascinating insights into the surprises and
revelations of shifting social trends throughout history. Roy H.
Williams and Michael Drew answer the age-old question: What makes us
tick?”
—Harvey Mackay, author of the #1 New York Times bestseller
Swim With the Sharks Without Being Eaten Alive

“If you're trying to get a grip on why we do what we do, there's a way forward:
It's Pendulum. Roy Williams and Michael Drew have explored the profound shifts in
society from ancient times to now and created a blueprint to civilization. To understand
your clients, to understand the market, to understand your own motivations – read Pendulum.”
—T. Harv Eker, author of #1 New York Times bestseller Secrets of the Millionaire Mind

“How do you predict what kind of society we're in? How do you know when's the
right time to make a difference? In Pendulum,

Roy H. Williams and Michael R. Drew have combed through history's ups
and downs and the cultural shifts that ripple through every generation.
They've written a unique guidebook that has an interesting perspective
for marketers, entrepreneurs, and anyone is thinking about how to live
in the now—and in the future.”
—Tony Hsieh, CEO of Zappos and New York Times bestselling author
of Delivering Happiness


“In today's business environment you need to anticipate and understand
consumers as never before. You need to drive change and create
step-and-repeat processes. Roy H. Williams and Michael R. Drew nail it
in Pendulum. They've looked in the mirror of history, and found a
reflective pattern. And while every businessperson is running the
gauntlet of business, they can use the book to become more competitive,
nimble and ready to drive change and grow! Every generation thinks a bit
differently than the previous one – and Pendulum tells you why. Saddle up
for an insightful read, and an essential tool.”
—Jeffrey Hayzlett, Former CMO Kodak, Global Business and Marketing Authority
and bestselling author of The Mirror Test and Running the Gauntlet

“If you want to better understand the world we live in, then read Pendulum.
Roy H. Williams and Michael Drew have uncovered the secrets to how
society shifts from generation to generation—and why that matters to all
of us.”
—Marci Shimoff, New York Times bestselling author of Happy for No Reason


“If you've ever wondered why people did what they did, why cultural
change happened and even what led to some of mankind's greatest
discoveries, then Pendulum has the answers. Roy H. Williams and
Michael Drew take you through three millennia on an astounding
roller-coaster ride of shifts in society to get at the heart of why we
do what we do—and how we can understand not only where we are, but where
we're going.”
—Greg S. Reid, co-author of Think and Grow Rich: Three Feet from Gold

“Pendulum is a profoundly powerful read. This revelatory new book provides insight
to social trends that will emerge in the years to come. Pendulum impacted
how I approach business and it will change how you view the world.”
—Rich Christiansen, entrepreneur and USA Today bestselling author
of The Zig Zag Principle





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