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07-23-2012, 03:58 AM
Post: #1
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[GET] Pat Rigsby - Fitness Business Weekend
I had an amazing weekend at Pat Rigsby’s Fitness Business Weekend. There is nothing better than learning and hanging out with like-minded people behind closed doors.
I will be sharing my takeaways with you over the next several weeks, so keep reading each and every week! Pat himself, spoke on the 4 Pillars of Fitness Business Growth. This is his step-by-step process to develop your ideal business. Pillar #1: Make a list of ALL your lead sources. Examples… 1. In-house Referrals 2. Facebook 3. Daily Deal Sites 4. Networking 5. Email Marketing 6. Other Social Media Sources 7. Public Speaking 8. Lead Boxes 9. Plastic Gift Cards 10. Charity Events ACTION: After you have completed your list; identify how many people leads came from each and total your leads each and EVERY month. Pillar #2: Create an Irresistible Front-End Offer It needs to be… • Low Risk • Short Term Examples: 1. 1 Week Trail 2. Transformation Contests 3. Daily Deal Offer 4. Short Term Trim Downs (Drop A Dress Size in 28 Days) 5. Workshops ACTION: Now, identify how many of the actual leads came in. Pillar #3: Transition Your Short Term Programs into Your Core Programs • One-on-One Training • Semi-Private Training • Small Group Training • Boot Camp Steps to have higher ratio of closes… 1. Ask Early for the Sale 2. Have an Alternative Choice Close (Options) 3. Incentive to Join Now 4. Use a Variety of Communications to close – in person, call, email, and text ACTION: Identify how many of your prospects signed up Pillar #4: Build Your Back-End Add-on Services… • Supplements • Nutrition • Equipment • Workshops Code: http://filemates.com/xiz4gdjjwvih/FitnessBusinessWeekend.part1.rar |
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