[GET] Multichannel Marketing: Metrics and Methods for On and Offline Success

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Akin Arikan, "Multichannel Marketing: Metrics and Methods for On and Offline Success"

ISBN: 047023959X | 2008 | EPUB | 312 pages | 3 MB











No longer can the offline remain separate from the online. Integrated,
customer-centric, cross-channel marketing campaigns persuade customers
to act, provide greater ROI, and ultimately improve your organization's
bottom line. This must-have guide synthesizes the successful methods and
metrics that online, direct, and brand marketers have employed for
years so that you can develop, implement, and measure successful
cross-channel campaigns. Multichannel marketing expert Akin Arikan takes
you from customer acquisition to customer relationship management with
strategic advice, effective case studies, and proven metrics.

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