[GET] Maximize CTR (Click-Through Rate) in Google SERP

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Maximize CTR (Click-Through Rate) in Google SERP



You have got a great website with useful and Informative Content. Also you have done your site’s SEO as well. Now your [Reported by Members as SPAM THREAD] top on Google Organic search results but you are not getting the CTR (Click-Through Rate) as you have expected for current rankings? Keep reading this article, Because here I have shared some most useful and tricky guide that will help you to gain the maximum CTR in organic Search engine results Page (SERP).



You know that Getting top position on Search engine results page (SERP) for high converting Keywords can drive tons of traffic to your blog or website. And If you are not getting expected CTR on SERP then you should make some changes on your content to increase Click-Through rate in Google SERP. You could get the top ranking CTR when your website is not top in SERP.Read on to learn how you can get the maximum CTR in Google Organic Search Results.





How To Maximize CTR In Google SERP










Title Comes First: It’s essential to write catchy and attractive meta title for your webpages. In general there are 70% of people click by reading the title on SERP. Your content headline orblog post title can be anything but you should use catchy and descriptive title on meta title tag. In general search engines get web page info from meta data and display the meta title tag on Search results pages. Here I also shared some tips to write meta title that get maximum CTR in Search engine results page (SERP)











-Title should be catchy and short as much as possible
-Don’t forget to utilize Keywords within title tag (For SEO Ranking and CTR)
-Use Interesting Adjectives (Free, Fun etc.) where appropriate.
-Utilize Why, How, Tips, Reason, Ways if possible
-Try This Formula: Number or Trigger word + Adjective + Keyword + Promise




Once you use the catchy, attractive and descriptive title, You will see maximum CTR in Search engine results page.



Meta Description: Now webmaster have the ability to choose the meta description. Meta description should contain little brief about your page. A Proper meta description can engage the users to read more. But don’t make it spammy and don’t forget that your webpage meta description should be enough to attract visitors to click and read more.



Utilize The Power of Google Authorship: It’s been long time Google displaying author information on Search snippet. With Google authorship, Webmaster can display their photo and Google+ profile on search results page with attractive looking style that get searchers attention. You know that in order to increase CTR in Search engine results page all you have to do is get users attention on your website. Nowadays there are thousands of Authors has claimed their authorship. Google authorship not just attract users attention, It also a part of Google rankingfactors. I strongly suggest every webmasters to claim Google authorship to increase Rankings and click-through rate in SERP.











In order to claim Google Authorship all you need to have is; Valid Google+ profile with recognizable profile photo. Once you claim your Google+ Authorship, You will see that Your Website CTR dramatically Increased.





Rich Snippet: Search engines believe that, The more information is given on the Snippet, The easier it is for the users to find the most relevant results. That’s why search engines continuedeveloping new factors and Rich Snippet is a one of these. Of course rich snippet has lots of more information about the webpages than a normal snippet. Rich snippet provide more detailsto users such as Ratings, Price, Address, dates etc. Rich snippet attract user’s attention andincrease CTR.











With Rich snippet your website CTR in Search engine results will improve significantly and provide useful information to users about your webpages before even entering your webpage.





Breadcrumb Navigation: Breadcrumb Navigation allows users to know the exact webpage location on your website by providing the path on search snippet. Breadcrumb navigation display the navigation path on search snippet instead of Webpage link. Search engines get breadcrumb data algorithmically by reading Semantic Microformats, Microdata or RDFa data. For better understanding about breadcrumb navigation, Check below the screenshot.











To learn more about how to use Semantic Microformats and Microdata visit here.

Remove Date From Snippet: If your content is evergreen such as Tutorial, Guide, Case study etc. then you should remove the date snippet from SERP to increase CTR in Search engine results page. This system is utilized by many famous blog and website to increase their website CTR in SERP. A Users never want to read more than 1 years old webpage. Everyone wants to get fresh content and that’s why 90% of users ignore old content. I just removed the date snippet from my Blog and it dramatically increased by blog click-through rate in organic search engines results page.





Although showing the date snippet on SERP is useful for users to know the exact date of publication but when you are talking about evergreen content then you should consider removing the date snippet from SERP to increase CTR. To Learn How To Remove Date Snippet from SERP on WordPress Click Here.





[Note: If you are running a news related site then You should keep the date active]
Conclusion: Getting Top ranking on Search engine is not impossible, But do you know that; you can get more CTR than Top rank while your webpage rank more than 3 on Search engines. You can increase Click Through Rate (CTR) in Search engine results page using above these method.

[Arroyo]

Useful information, thanks