[GET] Lynda - Online Marketing Fundamentals with Lorrie Thomas Ross

[mrlink]

Code:

http://www.lynda.com/Business-Online-Marketing-SEO-tutorials/Online-Marketing-Fundamentals/89117-2.html

Quote:In Online Marketing Fundamentals, Lorrie Thomas Ross introduces web marketers, web designers, business owners, and executives to the world of online marketing. The course takes a look at the basis of any online marketing effort—a business's web site—and reviews how the different components of the site can support the business's goals, from SEO and SEM to social media, online PR, and content marketing.

Topics include:

* Defining the target market
* Setting clear goals and success metrics
* Working with web analytics software
* Building a site map
* Selecting a domain name and a web host
* Planning for mobile
* Conducting social media marketing
* Developing an email marketing campaign
* Exploring content marketing
* Reviewing online public relations
* Understanding the difference between search engine marketing (SEM) and search engine optimization (SEO)
* Reviewing blogging and microblogging
* Looking at online advertising with search, affiliates, email, and more



Introduction
Welcome
Who is this course for?
Using the exercise files

1. What Is Online Marketing?
Online marketing defined
How online marketing works
Distinctions of online marketing
Components of online marketing

2. Building a Foundation
Online marketing planning and success
Defining your target market
Online marketing measurement

3. Planning a Web Site for Online Marketing
Site map
Site components
Wireframing
Elements of a successful site
Home page best practices
Privacy policy

4. Building or Optimizing a Web Site for Online Marketing
DIY or hire help?
Web site platforms
Domain names
Choosing a hosting company
Web site maintenance and management
Mobile sites

5. Content Marketing
Authority marketing
Article marketing
Social media content
Online PR
Web site and email content

6. Search Engine Marketing
Overview of search engine marketing (SEM)
Search engine optimization (SEO)
Paid search
Local search

7. Social Media Marketing
Social media, social networking, and social media marketing defined
Blogging and microblogging
Social networking
Video sharing
Social shopping and opinions
Social news and social bookmarking
Social events
Wikis
Social media strategy

8. Blogging
To blog or not to blog?
Blogging success
Blog content creation ideas

9. Online Advertising
Search ads
Display ads
Affiliate marketing
Social media advertising
Local advertising
Email advertising

10. Email Marketing
Collecting email addresses
Using a third-party management company
Email messages
Conclusion
Online marketing strategy
Goodbye

Magic Button :

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Code:

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[einwomyn]

Potentially a three day operation, I thought this thread was for FREEBIES...What can I say...I'll be looking out for "mrlink".

[sambaking2]

thnxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx

[Sparkie]

all links gone....

[lycanthrope]

dead links, re upload please.