[GET] Joseph Sugarman - Advertising Secrets of the Writen Word

[golden_plaza]

Learn advertising, copywriting, marketing and creativity from the man
who made millions of dollars from the power of his pen.

Many marketing experts teach you to put benefits in your headlines, use
plenty of pictures and make your copy brief and to the point. Joseph
Sugarman defied the experts by developing his own style of advertising
that not only produced spectacular results but started a new wave in
direct response marketing. Sugarman's style and his JS&A ads are
legendary. He created advertising that grabbed the reader's attention
and didn't let go. In print ads that were motivational, entertaining
and often educational, his copy enriched the lives of those who read his
words.

A lucky few have been literally enriched by learning at Sugarman's
$3,000 seminars. And that's the point of this book. Advertising
Secrets of the Written Word takes you through his entire seminar process
- from the techniques he uses to write copy to the psychological
triggers that cause people to buy, plus plenty of ad examples that
illustrate his points. This book is full of compelling insights into
the buying process, the use of salesmanship in advertising and the
techniques that Sugarman uses to grab attention and keep it while
convincing prospects to exchange their hard-earned money to buy a
product or service.

He also relates numerous case histories - stories of his successes (and
failures) and those of others.

And Sugarman has been highly recognized by his peers. He was selected
Direct Marketing Man of the Year, won the distinguished Maxwell Sackheim
Award for his career contributions to direct marketing and became a
role model for many in sales and marketing.

If you are a copywriter, a marketing person, somebody who enjoys a few
fabulous success stories or if you just plain like Sugarman's writing
style, this book will grab you and keep you fascinated - just like one
of his uniquely innovative ads.

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[sodalish]

(11-08-2016 02:09 PM)JeanGreyHat Wrote:  Live link:

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[JeanGreyHat]

(11-10-2016 11:59 PM)sodalish Wrote:  

(11-08-2016 02:09 PM)JeanGreyHat Wrote:  Live link:

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