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08-21-2012, 04:29 AM
Post: #1
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[GET] Joe Polish and Dean Jackson - I Love Marketing Live Event 2011
Dear Fellow Business Owner,
Could it really be possible to make more money in your business while working LESS? I know it sounds crazy... but after growing several of our own businesses the “lazy way” and now having helped literally hundreds of other entrepreneurs do the same... we can tell you with confidence the answer is “YES!” To explain, I'd like to share with you a short story. Pay close attention, as it contains a valuable lesson that, if applied, can make you a whole lot of money. See if you can spot it before I mention it... One day, on a beautiful spring afternoon, twenty-five years ago, two men decided to start their own businesses. They were very much alike, these two men. Both were sharp, both were personable... and both... as new entrepreneurs usually do... had big dreams for their business future. Recently, these two men ran into each other. They were still very much alike. Both were happily married. Both had children. And both, as it turned out, had started businesses in the same industry... providing the same services... and were still in business, despite the tips and turns of the economy. Both also had excellent reputations for quality. But there was a difference. One of the men worked in his business 40-50 hours a week, and made a modest income for his family. The other spent more time with his family than he did working, and was a multi-millionaire. What Made The Difference Have you ever wondered, as I have, what makes this kind of difference in people's lives? It isn't always intelligence, or hard work, or luck. And it certainly isn't that one person wants success and the other doesn't. The difference lies in what each person knows... and how he or she makes use of that knowledge. The first man – who worked hard to bring home a modest income for his family – had become an expert on the latest techniques and procedures in his industry. The second man – who had become a millionaire – had become an expert on marketing. The first man had become a master of his craft... while the second man had become a master at bringing in new clients, getting bigger deals, and bringing in more money. The first man took pride in doing every job himself – he had to make sure it was done right... while the second man – with his higher revenues – took pride in hiring the most highly skilled workers in the industry to be a part of his team. The first man's business was his life... while the second man's business enabled him to have the lifestyle he wanted. The history of these two men will be repeated in hundreds of lives in the next few months. Many new entrepreneurs will start and run businesses... only to have them feel like JOBS. Perhaps they'll make a bit more money than they did at their former job... but with more stress and work along with it. But a small handful of entrepreneurs will go about things differently. Code: http://filemates.com/pu02g30cj2yf/ILM_2011.part01.rar |
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