[GET] Inside Marketing: Practices, Ideologies, Devices

[Jamzman AKA Shurik'n]

Inside Marketing: Practices, Ideologies, Devices

English | 376 pages | ISBN-10: 0199655839 | PDF | 2.32 MB

The intensification of marketing activities in recent years has led the

public to become much more aware of its role as consumers. Yet, the

increased visibility of marketing materials and associated messages in

everyday life is in contrast with the often little understood inner

workings of the marketing profession itself, despite the widespread

recognition of marketers as key agents in shaping the face of global

capitalism.







Inside Marketing offers a theoretically informed critical perspective on contemporary marketing practice and its

growing cultural, economic, and political influence worldwide. This

book brings together leading scholars and practitioners from the fields

of business, history, economic sociology, and cultural anthropology, to

analyse the inner workings and outer effects of marketing as a material

social practice, an ideology, and a technique. Their work raises some

important and timely questions. How has marketing transformed the

pharmaceutical industry and what are the consequences for our lives? How

does marketing influence the way we think of progress and modernity?

How has marketing changed the way we think of childhood? And how does

marketing appropriate the creativity of consumers for profit?



This book offers scholars, policy-makers, and practitioners a theoretical

and conceptual understanding of how marketing works as a cultural

institution and as an ideology.







Note: This is a must have book, As James Bennis said, “Don’t just learn the tricks of the trade. Learn the trade.”



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[Jamzman AKA Shurik'n]

Wrong topic ops !!