[GET] How to Write Great Copy: Learn the Unwritten Rules of Copywriting

[seofreak]

How to Write Great Copy: Learn the Unwritten Rules of Copywriting

Here is another one for all you copywriters.

Book Description
Publication Date: 3 April 2006
In our visually dominated age, there is an even greater reason for copy to be beautifully and sharply written, to have impact and immediacy.

Dominic Gettins spent many years writing copy and training others to do so. In this slim elegantly written guide, he clearly demonstrates his ability to get his message across and shows readers how to do the same.

He articulates the uncodified knowledge copywriters and art directors use when writing ads for readers to apply to any communications they have to produce.The techniques and principles can be applied to any form of promotional writing, in national press, newsletters, press releases, direct mail shots, posters, TV, radio, and even internal reports and memos. He presents these in the form of 8 essential rules: 1.Know your target market; 2.Do research; 3.Answer the brief; 4.Be relevant; 5.Be objective; 6.Keep it simple; 7.Know your medium; 8.Be ambitious.

Product Description
Review
"Dominic Gettins shows that only when you know the rules can you break them...it's a shortcut to the sort of knowledge gained by trial and error over many years by the icons of the advertising business." -- Direct Response

"Entertaining yet illuminating; good for dipping into yet a basis for deeper reflection." -- Argent

"Offers a great deal of help both for those who aspire to copywriting and to those who are already practicing the craft." -- Writing Magazine
Book Description
In 'How to Write Great Copy', Dominic Gettins divides the process of writing copy into eight practical rules which have proved successful where used on courses and workshops as well as in many successful advertising campaigns.


This one is currently selling on Amazon for £24.99 not available in Kindle forma only as Paperback

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[mohdkrar]

thanx alot .. +++reps added ^_^

[NonConformer]

I was just about to make a thread for this.

Here's a mirror:

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[musclelegman]

Big Thanks.....