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02-22-2013, 08:52 PM
Post: #1
[GET] How to Succeed as an Independent Marketing Consultant - Bob Bly
Who Else Wants to Be a $250,000+ a Year Marketing Consultant?


Thousands of businesses - large and small - are eager to pay you $1,000 a day or more to advise them on how to improve their marketing results.
At last, here's a complete step-by-step program to help you start ... or jump-start ... your career as an independent marketing consultant earning six figures a year!


Dear Marketing Consultant (or Soon-to-be Consultant):

Stan Freiberg, a Madison Avenue creative guy from
the 60s, once wrote a comic song called "Everybody wants to be an art
director."

His song parody lambasted the fact that -- back in
those days - it seemed like everyone and his brother wanted to work in
advertising.

Today, I could just as easily write a song titled "Everyone wants to be a marketing consultant."

The Internet is flooded with programs, courses, and boot camps promising to make you into a marketing expert -

-- in everything from branding and direct
marketing, to e-mail marketing and search engine optimization, to
pay-per-click advertising and PR.

But this isn't a pitch for one of those programs.

I have no intention of - or desire to - sell you another "become a master marketer" program.

At least not today....

In fact, I'm going to assume that you're already somewhat knowledgeable about marketing.

Maybe you even consider yourself something of a "marketing maven" - and, in fact, are precisely that.

But, I'm also guessing that after getting all hyped up about this field called "marketing" ...

... and investing hundreds of hours ... and thousands of dollars ... buying and studying various how-to marketing products....

You're now asking yourself: "How can I take my marketing expertise and make money from it?"

If you have a product you want to sell, then obviously, one way is to start a small business marketing that product.

But what if you don't have a product?

What if you don't want to start a company ... have
employees ... rent office space ... calculate payroll taxes ... manage
inventory ... and be burdened with the endless details of running a
company?

Yet ... you still want to make money - a lot of money - from your marketing knowledge.

Then you might want to do what I did and....

Become an independent marketing consultant!

In 1982, I held a junior management position as an
advertising manager with an engineering firm - with a salary of $27,000 a
year.

When my boss asked me to relocate, I quit.

Not that enamored of finding another job, I decided
to try and make money as a freelance "marketing consultant" - advising
manufacturers on their marketing, and writing their brochures and ad
copy.

The first year was a little shaky, although by the end of the year, I had made $39,000 ... about $12,000 more than my salary.

But the next year, I did much better, making around $80,000.

My third year, I hit the $100,000 mark ... and my
income has gone up steadily ever since: last year, my one-person
consulting business earned $672,282.

And let me tell you: it's enormously fun!

Unlike my corporate job, where I had to do whatever
my boss asked me to do - and handle a thousand niggling little
administrative tasks - in my consulting practice, I get to work only on
projects that interest me.

And as an independent marketing consultant, I'm the
"idea man." I come up with the creative solutions. But other people -
the client's staff - has to handle the implementation ... and that's the
part that always bored me to tears.

Best of all, with the explosion of awareness and
interest in marketing, today the opportunities for marketing consultants
are greater than ever.

Thomas Edison once said, "We don't know
one-millionth of one percent about anything." Your clients only have
time to learn their business. When they need specialized skills and
knowledge outside their field - like marketing -- they turn to
consultants, like you.

Discover what it takes to make $100,000 ...
$150,000 ... even $250,000 or more as a
freelance marketing consultant

You know marketing.

But what you may not know are the methods,
techniques, and tricks for starting ... and running ... a successful
practice as an independent marketing consultant.

Not to worry. My fellow marketing consultant, Frank
Girard, and I have just written a new start-up manual to help you turn
your marketing knowledge into a handsome freelance living.

Now, in our comprehensive guide How to Succeed as an Independent Marketing Consultant, we show you everything you need to know to succeed.

Including:
  • Easy way to position yourself as a top guru or expert in your field ... with nothing more than your PC. Page 50.
  • 12 reasons why becoming an independent marketing consultant may
    just be the best job in the world ... and 5 reasons why demand for
    marketing advice has never been stronger. Page 3.
  • How to set your hourly billing rate for consulting services. Page 39.
  • Which type of client is best to work with - small businesses or large corporations - and why? Page 7.
  • Frank Girard's famous "certified dinosaur bone enclosed" letter
    for generating leads for his consulting services. It got so much
    attention, it was even featured on television! Page 47.
  • 6 things your clients are looking to achieve when they hire you as their marketing consultant. Page 5.
  • Must a marketing consultant have a working knowledge of all
    aspects of marketing ... or should you specialize in one narrow
    marketing discipline or technique? Page 9.
  • At $5,000 an hour, Jay Abraham is perhaps the highest paid
    marketing consultant on the planet. Now you can get clients to hire you
    as their marketing consultant using Jay's "endorsement marketing"
    technique. Frank Girard got a $20,000 consulting assignment the very
    first time he used it! Page 43.
  • How to get all the clients you need - without spending a single dollar on advertising. Page 45.
  • 55 questions you must ask your client when conducting a
    "marketing audit." Work? Not much. And it leads to consulting success.
    Page 14.
  • Should you make cold calls to get new consulting clients who need your marketing advice? Page 85.
  • How the lottery can make you a rich and successful marketing consultant - without gambling. Page 49.
  • What's the best way to charge for marketing consulting services
    - hourly, daily, flat project fee, or percentage of increased sales or
    profits? Page 37.
  • 10 skills you need to develop or master to be a successful marketing consultant. Page 6.
  • Should you work with local clients ... national clients ... or market your consulting services globally? Page 10.
  • 16 marketing disciplines in which clients urgently need help from consultants like you. Page 6.
  • Want a flood of new leads and sales? Create and mail a simple postcard just like this one. Page 80.
  • 7 ways to ensure that clients are satisfied - even thrilled - with your marketing advice and consultations. Page 111.
  • The client needs marketing help but isn't sure what they want.
    Here's the start-up consulting package you should sell them. Page 11.
  • 4 steps to writing better consulting reports for your clients. Page 19.
  • How to create a "strategic marketing plan" that will absolutely
    knock the client's socks off ... and get them to hire you as their
    regular marketing advisor. Page 22.
  • 17 ways to make money as a marketing consultant by giving seminars, workshops, tele-seminars, and Webinars. Starts on page 52.


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  • Do you like to write? Add freelance copywriting as a profit center to your marketing consultancy. Page 27.
  • How to write marketing proposals that generate maximum new
    consulting business in minimum time ... without giving away the store
    before you're hired. Page 107.
  • 10 steps to qualifying prospects over the phone - and
    determining whether you want them as a client - before you invest your
    valuable time meeting with them. Page 90.
  • 4 steps to closing the deal and landing your first consulting contract. Page 106.
  • The client wants to do their own marketing. But they will pay
    you handsomely to set up and improve the performance of their internal
    marketing department. Page 29.
  • 5 ways to convert a one-time consulting assignment into a lucrative, long-term relationship with each new client. Page 115.
  • How to conduct a business-getting "drip marketing" campaign. Page 91.
  • Teach and grow rich by delivering training seminars on
    copywriting ... market research ... sales ... Internet marketing ... and
    other marketing topics and skills your clients need to master. Page 30.
  • 10 ways to improve your client's online marketing results ... and how to get paid well for each. Page 31.
  • Make money helping your client select a new ad agency ... Web
    site designer ... PR firm ... CRM software provider ... and other
    marketing products and services they need. Page 33.
  • Client leaves you? 7 easy steps to making them yours once again. Page 75.
  • How to generate all the leads and clients you can handle by publishing a free monthly online newsletter. Page 65.
  • What do your client's customers really think about - and want
    when buying - the products or services your client is marketing? There's
    a goldmine of profit in helping them find out. Page 34.
  • Managing your sales leads and potential consulting assignments on your PC - which contact management software is best? Page 95.
  • 18-point "issues and concerns" worksheet pinpoints what your
    clients want from you in minutes ... and can double or triple the size
    of your assignment. Page 103.
  • M&Ms "melt in your mouth, not in your hand." That's their
    brand. Now you can charge heft fees to help your clients define and
    refine their brand image. Page 38.
  • 10 pieces of information your database should contain about every prospect and client you have. Page 96.
  • How to get more inquiries by writing and giving away free special reports and white papers. Page 71.
  • 9 secrets for building your marketing consultancy to the
    quarter million dollars a year in revenue level ... and beyond. Last
    year, mine made $684,356 using only a few of these methods. Page 117.
  • All consulting prospects are not created equal. Only spend your time on the ones in this category. Page 97.
  • Frank Girard's 17 tips for achieving outrageous success as an independent consultant. Page 119.
  • And so much more....


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Grab your share of the $100 billion consulting market

According to research from Harvard Business School,
management consulting generates about $100 billion in annual revenues
worldwide - and more than $50 billion from the U.S. alone.

The U.S. Department of Labor says that
approximately 8.5 million Americans identify themselves as independent
consultants, contractors, or freelancers.

Self-employed consultants charge anywhere from $100 to $350 an hour. Larger consulting firms charge $200 to $400 per hour.

For marketing consultants, fees vary widely, based on experience, expertise, specialty, and type of client served.

On the low end, marketing consultants earn $800 to $1,000 per day -- minimum.

I charge $4,000 a day ... have no trouble getting it ... and know a number of consultants whose fees are even higher.

But let's say How to Succeed as an Independent Marketing Consultant enables you to start at the low end, and you charge clients $100 an hour ... $800 a day.

If you make $800 a day ... and you work just 125
days this year ... you'll gross $100,000 a year, charge $2,000 a day,
and your income can hit $250,000 in a year!

So ... what is it worth to you to learn how to
start and run a marketing consultancy that can earn you a minimum of
$100,000 a year?

Well, I get $4,000 a day to consult or coach, so that works out to $500 an hour.

But I won't charge you $4,000 ... $500 ... or even
$50 to help you start or jump-start your six-figure marketing consulting
practice.

Because the cost of my comprehensive, 125-page How to Succeed as an Independent Marketing Consultant manual is just $39 - less than I charge for just 5 minutes of my time!

Best of all, How to Succeed as an Independent Marketing Consultant is available as a PDF e-book you can download and read immediately.

So there's no extra charge for shipping and handling ... and no waiting for the post office to deliver your book to you.

Click below now, and you can be on your way to launching your marketing consulting business literally within a few minutes!

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Code:
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