[GET] HR Marketing Mastery: Attract Talent with Proven Strategies

[mindpower]

HR Marketing Mastery: Attract Talent with Proven Strategies
Learn to attract top talent with HR marketing, digital strategies, and analytics to enhance your recruitment success
Highest Rated
Rating: 5.0 out of 5
(15 ratings)
701 students
4 hours on-demand video
6 downloadable resources

Description
HR Marketing is a vital component in promoting your employer brand and attracting top talent. This comprehensive online course, led by industry expert Mike Pritula, is designed to equip HR professionals and business leaders with the knowledge and tools to effectively implement HR marketing strategies within their organizations. Through six in-depth lessons, you’ll explore best practices, real-world case studies, and practical techniques to enhance your company’s online presence, engage potential candidates, and measure the success of your HR marketing efforts.

What you’ll learn:

• Online Presence Management: Develop and enhance your company’s career website, build a talent community, and implement gamification strategies to attract candidates.

• Employee Referral Programs: Design and implement effective employee referral programs, utilize Applicant Tracking Systems (ATS), and integrate chatbots to streamline recruitment processes.

• Digital Marketing Techniques: Master email marketing, content marketing, video marketing, and Search Engine Optimization (SEO) to reach and engage potential candidates.

• Paid Advertising Strategies: Learn to create and manage paid advertising campaigns using platforms like Google AdWords and Google Analytics, including remarketing techniques.

• Social Media Promotion: Effectively promote your employer brand across social media platforms such as Facebook, Twitter, LinkedIn, YouTube, and Instagram.

• HR Marketing Analytics: Measure and analyze HR marketing results, including recruitment costs, time-to-fill metrics, candidate sources, and quality of hires.

Course Program:

1. Online Presence of the Company: Learn to manage HR marketing, launch a career website, implement recruitment gamification, build a talent community, and design a career page.

2. Employee Referral Programs, ATS, and Chatbots: Explore intranet platforms, employee referral programs, ATS, chatbots, and develop your own referral program.

3. Digital Marketing: Delve into email marketing, content marketing, video marketing, SEO, and learn to craft compelling texts and visuals.

4. Paid Advertising: Understand Google AdWords, Google Analytics, remarketing, and how to launch effective advertising campaigns.

5. Working with Social Media: Master paid social media advertising and promotion across various platforms, and register your company pages.

6. Measuring HR Marketing Results: Analyze HR marketing performance, recruitment costs, time-to-fill, candidate sources, quality metrics, and create performance monitoring reports.



https://www.udemy.com/course/hr-marketing-mastery-attract-talent-with-proven-strategies/?couponCode=8E392C036EE3BCE5F293

Enjoy!