KEYWORD RESEARCH:
- Basic methodologies.
- Research strategies i.e. different tactics for informing content creation.
- An overview of various keyword research tools.
ON-PAGE OPTIMISATION:
- Emphasis on user-experience (UX)
- Apects of rel=author/rel=publisher and AgentRank covered off.
- All standard on-page optimisation factors and best practice optimisation principles.
ON-SITE OPTIMISATION:
- Emphasis on how to create an optimal site hierachy.
- Issues such as faceted navigation, filtering and pagination addressed.
- A focus on site migration and canonicalisation issues.
LINK BUILDING BASICS:
- Addressing core metrics inc. authority, PageRank, relevance and trust.
- An outline of basic principles and concepts i.e. link weight, page segmentation, diversification of link profiles etc.
- Overview of backlinks analysis.
LINK PROSPECTING AND MANUAL OUTREACH:
- How to conduct effective outreach campaigns.
- How to identify and manage link prospects.
- How to build relationships with influencers.
LINKABLE ASSETS AND CONTENT MARKETING:
- How to build high impact resources.
- Copywriting tips and loasds of content format suggestions.
- Infographic development, finding outsourcers, tools etc.
LINK BUILDING MECHANISMS:
- A host of mechanisms reviewed.
- With
each mechanism we review relative risk - the vast majority of
mechanisms are completely white-hat. There are very few scalable
mechanisms listed, I don't work that way.
ALGORITHMIC UPDATES:
A review of more recent algorithmic and infrastructure updates including Hummingbird, Panda and Penguin.
TOOLS AND RESOURCES:
Tons of tools, 60+.
Sales Page:
Code:
http://www.warriorforum.com/warrior-special-offers-forum/897576-find-me-love-me-link-me-free-search-engine-optimization-book-fully-updated-2014-completely-free.html
Download Page:
Code:
http://garethmailer.com/download-the-book/
Direct Download:
Code:
http://www.garethmailer.com/Free-SEO-Book.pdf