[GET] Expert Certificate: Marketing Data Analysis and Data Analytics

[mindpower]

Expert Certificate: Marketing Data Analysis and Data Analytics
Marketing Data Analysis, Data Based Decision Making, Data Collection, Data Analytics, Statistical Analysis, Excel, SQL
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104 students
3.5 hours on-demand video
38 articles
17 downloadable resources

Data analysis is the process of collecting, cleaning, and organizing data to uncover patterns, insights, and trends that can help individuals and organizations make informed decisions. It involves examining raw data to find answers to specific questions, identify potential problems, or discover opportunities for improvement.

Data analysts transform raw data into actionable insights to help organisations improve operations, strategies, and customer experiences. Core skills include statistical analysis, critical thinking, data visualisation, and proficiency in tools like Excel, SQL, Python, and Tableau.

Learning data analysis skills is crucial for career building in today's data-driven world, both for professional positions and managers of all levels.

Marketing Data Analysis and Data Analytics are closely related, but with a specific focus. Here's a breakdown:

Marketing Data Analysis:

Focus: Analyzing data specifically related to marketing efforts. This includes data from campaigns, customer interactions, website traffic, social media, and more.

Goal: To understand the effectiveness of marketing strategies, identify trends, and gain insights into customer behavior to optimize campaigns and improve ROI.

Data Analytics:

Focus: A broader field that involves collecting, organizing, and analyzing data from various sources to extract meaningful insights and make informed decisions.

Goal: To identify patterns, trends, and correlations in data to solve business problems, improve processes, and gain a competitive advantage.



https://www.udemy.com/course/expert-certificate-marketing-data-analysis-data-analytics/?couponCode=82721810610479C0504A

Enjoy!

[dexterb]

This seems to be a great foundational course on data analysis. Thank you. Awesome share.