[GET] Email Marketing: An Hour a Day by Jeanniey Mullen, David Daniels and David Gilmour [pdf]

[NonConformer]

Email Marketing: An Hour a Day

If the idea of starting an email marketing campaign overwhelms you, the
authors of Email Marketing: An Hour a Day will introduce you to email marketing
basics, demonstrate how to manage details and describe how you can track and
measure results. Case studies, step-by-step guides, checklists, quizzes and
hands-on tutorials will help you execute an email marketing campaign in just one
hour a day. When you feel comfortable with the basics, learn how to use video
and audio enabled email, implement tools like mobile devices and leverage social
networks.





Create Relationships and Revenue with Winning Email Marketing
CampaignsA Step-by-Step Guide

Email delivers significant ROI, increases brand loyalty, and is one of the
most powerful tools in your marketing arsenal when used properly. Are
you getting the most out of your current efforts? Are your campaigns
profitable? Are you building brand equity? Are you integrating campaigns
with other channels? Renowned email marketers Jeanniey Mullen and David
L. Daniels offer a fresh, insightful look at modern email marketing in
today's customer-centric marketplace. They'll alert you to the newest
concepts, hottest trends, most budget-friendly tools, and best
practices—while they help you build, deploy, and manage a smart,
day-by-day plan for success.

• Leverage eight different ways to use email for better results
• Use website analytics to improve your email efforts
• Create multichannel marketing strategies from your email database
• Set up high-impact video- and audio-enabled emails
• Develop email strategies for mobile devices and social networks
• Track, measure, analyze, and report your results
• You'll also find:
• What not to do when you send an email
• Straightforward tools for adding email to your current marketing
  plan and getting budget approval
• Online resources, cheat sheets, a glossary, and much more
• Real-world "From the Trenches" case studies that illustrate successes
  to learn from and mistakes to avoid
  

Praise for Email Marketing: An Hour a Day

"You don't have to quit your day job to start or radically improve your
email marketing program. Just set this book and a decent pen next to
wherever you brew your coffee. You and your bottom line will be glad you
did."
—Tom Gerace, CEO and founder, Gather.com

"Jeanniey and David have written a book in which the power of email marketing
becomes simple to understand and easy to implement."
—Dr. Ramesh A. Lakshmi-Ratan, Executive Vice-President and Chief Operating
Officer, Direct Marketing Association

"Common wisdom advises that 'the money is in the list.' That is absolutely true
if you provide the proper experience. This book gives you real-world
advice on planning campaigns for maximum impact, how to measure and
improve your campaign's effectiveness, and how to do it based on your
budget and resources."
—Bryan Eisenberg, New York Times author of Waiting For Your Cats to Bark

About the Authors


Jeanniey Mullen is the Executive Vice President and Chief
Marketing Officer for Zinio and VIVmag and is also the founder and
Chairperson of the Email Experience Council. She is an expert in the
email and online marketing world and has more than two decades of
experience helping B2B and B2C clients such as IBM, Yahoo!, and American
Express harness the power of a digital dialog to drive revenue, improve
brand impact, and enhance customer relationships.David L. Daniels
is a multichannel marketing consultant who has been the leading analyst
voice shaping the email marketing industry. David currently serves as
Vice President and principal analyst with Forrester Research. Prior to
his role as an industry analyst, David held senior level positions at
Apple, Urban Outfitters/Anthropologie, MicroWarehouse, Genesis
Direct/ProTeam, and CDA Computer Sales.

Password requests will be ignored. Been answered a thousand times already. Search the forum or read the TOP of the freebie section.

Get It:

Magic Button :

Code:

http://mir.cr/BKAYUCS2

Show some love and hit the add reputation link and please make mirrors:
                         

[Mido2112]

thanks for your share

[qsuccess]

Thxs, first impression is good and full working script about Email Marketing, +3Reps added :-)
http://www27.zippyshare.com/v/48775852/file.html

[NonConformer]

(02-09-2014 08:56 PM)qsuccess Wrote:  Thxs, first impression is good and full working script about Email Marketing, +3Reps added :-)
http://www27.zippyshare.com/v/48775852/file.html

It's a pretty good guide, especially for big business, but I'd recommend most people get Ben Settle's stuff, especially if you are a solo marketer.

[rjtnoteman]

Thanks for the great share. rep+ given. and what did you say the password was? ... Sorry, just read your other post and had to ask.

http://bestblackhatforum.com/Thread-GET-...BHF-brains

[darkweb]

Stumbled across this looking for something else. Old but should be good. went and found some of that Ben Settle material as well. Both are difficult to find.

The GETT file still works for this pdf. Max reps and thanks to NonConformer.

PS: This cracks me up everytime I see it:
Password requests will be ignored. Been answered a thousand times already. Search the forum or read the TOP of the freebie section.

[Harvest365]

Thank you so much for this awesome share.

An oldie, but definitely a goodie!

GE.TT link in originally shared mirror link still works...

[hide]http://ge.tt/31YRIbJ1[hide]

The password is the same as the name of this forum + .com...

Max Reps to you. ;0)