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12-10-2013, 07:53 PM
Post: #1
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[GET] Edward.Russell--The.Fundamentals.of.Marketing
![[Image: RussellFundamentalsofMKTcover_zps127ac689.jpg]](http://i1286.photobucket.com/albums/a610/blinddj49/RussellFundamentalsofMKTcover_zps127ac689.jpg) Book overview: " The Fundamentals of Marketing teaches beginning marketing students the basics of how marketing organisations successfully move from product concept through to the creation of successful brands. Edward Russell explains the key tools used to develop successful brands including selling theories, consumer behavior, creation and development of brands, strategic pricing, distribution, market research, strategic thinking and the promotion of these brands through advertising. The Fundamentals of Marketing is an accessible introduction to the theory and practice of marketing; packed with contemporary examples and case studies to help students understand the theories in a real-world context." The Fundamentals of Marketing By: Edward Russell Publisher: AVA Publishing Pub. Date: November 1, 2009 Print ISBN-13: 978-2-940373-72-7 Web ISBN-13: 978-2-940373-72-7 Pages in Print Edition: 192 File format: PDF File size: 6.4 mb Code: http://[Reported by Members as premium hosting that SUCK! Use MEDIAFIRE :) !!!]/Wqhe6/Edward-Russell-The-Fundamentals-of-Marketing.rar |
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