[GET] Definitive Guide to Google AdWords NEW 2011 Edition [Perry Marshall]

[Omni Potens]

Quote: Whether you’re brand new at AdWords or 7-year veteran, the new 2011 Definitive Guide to Google AdWords will decisively advance your game in 2 hours or less.

How I would love to take everyone back to the “golden days” of Google AdWords when 25-cent clicks were plentiful and you could “get away with” almost anything.

But time moves in only one direction and it’s not 2004 anymore. Back then you could make two or three tweaks and trounce your competition.

Today your blade needs to be a lot sharper.

3% of the advertisers get 50% of the traffic and by this time next year the number will be 2%.

One year from now, 2% of the advertisers on Google will have 50% of the traffic. Because there’s still only ONE first page of Google search results.

Yeah, I know, that’s not happy-happy, joy-joy. It’s not what you want to hear. But if you know me, you know I tell it like it is. I won’t send you into battle with plastic swords and helmets. I arm my students with the best and latest information and I have redoubled my commitment with this latest salvo.

OK, so I’ve told you the bad news. Here’s the good news:

1. Being in the top 2-5% of advertisers who get 30% to 60% of the traffic is NOT rocket science. It simply requires that you slice your campaigns in more dimensions than most advertisers.
2. There’s a LOT of pond scum out there. People who are blind, naked, ignorant and clueless. Outperforming the bottom 90% of advertisers is NOT as hard as it sounds. In fact it’s reduced to having a state-of-the art checklist and a few advanced techniques in your bag of tricks.
3. A well-built Google account is harder to knock off than ever before. Yes, there are all kinds of robotic search-and-destroy programs for affiliate marketers that replicate Google campaigns. But there are dozens of campaign fine-tunings that these robots cannot discern, and the 2011 Definitive Guide reveals these adjustments to you.
4. The 2011 Definitive Guide arms you with market research techniques no machine can replicate and most of your competitors will never know to hunt for.
5. We have created SIX Niche Expert Modules that fine-tune your game plan and business model, depending on your focus.

Choose from 6 BONUS Niche Expert Modules: Affiliate Marketing, Just Getting Started, Information Marketing, Marketing in the UK, Copywriting, and the Content Network.

“The Definitive Guide to Google AdWords”…Arms You With A Slew Of Powerful New-Tools And Ideas, Including:

* Dramatic new simplification: Replace heavy-lifting of thousands of keywords with X-Ray techniques that tell you the exact conversation inside your customer’s head (page 57)
* A method that can increase your sales after the first click by 30% to 60%, almost instantly
* Find out what exact-match phrases your broad-match keywords are actually pulling (page 85)
* How to consistently be the ONLY ad that appears on thousands of obscure, unpredictable searches and still get a high CTR and big-spending visitors (page 93)
* How one of my Roundtable members cut his ad spend 42% with no loss of sales
* A maddening, yet extremely subtle mistake advertisers make in their Google ads, which gets good CTR’s but kills sales (page 140)
* A feedback loop that increases sales conversions after the first click by 500% (page 109)
* A formula for nailing New York Times bestselling book titles (and was used to name “The Four Hour Work Week” by Timothy Ferris) page 111
* The #1 AdWords improvement technique of all – period. pPage 120)
* Four levels at which Google ads are written – you can use all four at the same time (page 128)
* The best affiliate marketing ads of all time (page 131)
* My prize collection of Google ad “gems” from my swipe file (some of these have been seen 10 billion times but hardly anyone knows how successful they are)
* Google Slap: A thorough explanation of Quality Score, with multiple approaches to solving any problem and a robust diagnostic checklist
* Why you never get a straight answer from the Google rep and what to do about it
* How to set up Conversion Tracking and eliminate sites and keywords that bring you crappy traffic
* A perfect way to visualize Google’s Content Network so you can “think” like Google thinks. It’s sort of like giving Google a personality test for every topic you’re interested in.
* How to go to school on the smartest advertisers in the world – some of whom are still high school kids (never underestimate how smart the freshmen might be!)
* The absolute #1 most under-used “fishing hole” in Google AdWords – it’s been my FAVE hangout this year with over 500,000 clicks.
* BING (page 197)
* How to spread your cash when you’re on a thin budget (page 209)
* Raves and Woes of Google’s automated bid tool and conversion optimizer (page 210-218)

PDF only
http://www.fileserve.com/file/8VDzect

PDF + Bonuses
http://www.fileserve.com/file/8fg2Zqn
http://www.fileserve.com/file/Ppnwu9J
http://www.fileserve.com/file/ZPPYTuT

[Jack Sparrow]

Thanks for the share.

2nd link in "PDF and Bonus" is dead. Can you please re-upload.

[luckynando]

Links broken.