[GET] David.Ogilvy--advertising.guru

[golden_plaza]

Three PDF classics by David Ogilvy, the late master of advertising and founder of the Ogilvy and Mather advertising agency.



Confessions of an Advertising Man: "is the
distillation of all the successful Ogilvy concepts, tactics and
techniques thaat made the book an international bestseller. Regarded as
the father of modern advertising, David Ogilvy created some of the most
memorable advertising campaigns that set the standard for others to
follow" (Goodreads).



Ogilvy on Advertising: "I do not regard
advertising as an entertainment or an art form, but as a medium of
information. When I write an advertisement, I don't want you to tell me
that you find it 'creative'. I want you to find it so interesting that
you BUY THE PRODUCT....

"In my Confessions of an Advertising Man, published in
1963, I told the story of how Ogilvy and Mather came into existence,
and set forth the principles on which our early success had been
based....

"This is not a book for readers who think they already know all
there is to be known about advertising. It is for young hopefuls--and
veterans who are still in search of ways to improve their batting
average at the cash register" (from the overture).



The Little Red Book: Analog Pages in a Digital World:
"You hold in your hand something confusing. As a book, it represents
one of the oldest technologies we have, coming to us directly from the
15th century by way of the Gutenberg Bible, the first book to be
printed. Library late fees notwithstanding, the printed book was really a
fantastic idea.

"It’s meant to fit in your pocket, as well, a technology that is
really only slightly more recent, debuting around the 18th century as a
pouch hung from the waistband of a pair of pants. Eventually, the pocket
became a part of the pant itself, making it easier for the user to
accidentally wash his wallet along with his jeans. Despite this, the
pocket is still, for the most part, a pretty good idea.

"But the content is all intentionally modern. And that may be the
confusing part. Why use old technology to print out the newest ideas the
world has to offer? As both an old and a constantly new agency, we
think the answer is to look at the world not as an explosion of scary
new technologies, but as a place where the best ideas have always won,
new or old.

"Maybe the answer is to pick and choose, today, right now, the best
that the old and new world has to offer us, and always be ready to
reevaluate, to change our minds in the face of the novel invention. To
us, a great old brand can always be at the heart of a revolutionary new
and innovative idea. Because all the new ideas in the world can’t change
what’s really true and compelling and real about a great old idea.

"But they can make it live" (from the introduction).



Contents:

Confessions of an Advertising Man.pdf

Ogilvy on Advertising.pdf

The Little Red Book: Analog Pages in a Digital World.pdf

Code:

http://[Reported by Members as premium hosting that SUCK! Use MEDIAFIRE :) !!!]/h872P/David-Ogilvy-advertising-guru.rar

[rusticmario]

Thank you for sharing these books.. Rep Added :)

[mrcds]

I go to the site and it says I need [Reported by Members as premium hosting that SUCK! Use MEDIAFIRE :) !!!] Premium to download. Any alternatives?

[qsuccess]

Thxs, Need [Reported by Members as premium hosting that SUCK! Use MEDIAFIRE :) !!!] Premium, pls re-upload with zippyshare.com :-)

[bluesimplicity]

Found an audiobook version of 'Ogilvy on Advertising', its not brilliant quality, lots of background static, but certainly listenable!

If anyone is interested:

Magic Button :

Code:

http://mir.cr/0NSYSRRJ