[GET] Conversations with Marketing Masters - Laura Mazur, Louella Miles {pdf}

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Conversations with Marketing Masters
Laura Mazur, Louella Miles
{pdf}

Conversations with Marketing Masters offers new insights by gathering
the collected wisdom of the most influential marketing thinkers of our
age, each of whom has given a structured interview. Covering a wide
range of issues and illustrating concepts with cases of success and
failure, these seminal dialogues offer a rare look at what made each
master great – and a glimpse of the marketing future.

The Marketing Masters featured are Philip Kotler, David Aaker, Jean-Claude Larreche, Regis McKenna, Don Peppers, John Quelch, Al Ries, Martha Rogers, Don Schultz, Patricia Seybold, Jack Trout and Lester Wunderman.

The conversations are free-flowing dialogues in which each personality is allowed to shine through.



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