[GET] Content Rules | Ann Handley and C.C Chapman from contentrulesbook.com

[Global360]

Quote: How does a company make the leap from “marketing-speak” to become a publisher on the Web? How do you know what to say? How can you create stories and videos and blog posts that people will love? How can you cultivate fans and spark devotion? How can your ideas ignite your business? How do you know if it’s working? Blogs, YouTube, Facebook, Twitter, and other online platforms are giving organizations like yours an enormous opportunity to engage directly with your customers. That’s a lucky thing: because instead of creating awareness about your company or your brand solely the old-school way (through annoying people with advertising, or bugging them with direct mail, or interrupting them with whatever), you now have an unprecedented and enormous opportunity. “Produce great stuff, and your customers will come to you. Produce great stuff, and your customers will share your story for you. More than ever before: Content is king! Content rules!” Now, thanks to the advent of the Internet and the rise of Web-based tools and technologies, you can create the kind of web content, blog posts, videos, webinars, and web sites that will attract customers to you, rather than you chasing after them. What’s more, you can entice your customers to share those stories with each other, all across the web. Produce great stuff, and your customers will come to you. Produce great stuff, and your customers will share your story for you. More than ever before: Content is king! Content rules! Of course, like many things in life: That bit of luck comes with a hitch. Content may rule, but your online content must be the right sort of content: Customer-focused. Authentic. Compelling. Remarkable. Interesting. (Gripping, even.) Valuable. The problem, of course, is that it’s a struggle to actually do it.

Sales page:

Code:

http://www.contentrulesbook.com

Download:

Code:

http://www.mediafire.com/?gvevh5eldzwg3mq

VirusTotal:

Code:

http://www.virustotal.com/url-scan/report.html?id=c1831e4a40dfe7b6637d33202fbd5d70-1322882233

0 /16 (0.0%)

[beb101]

let me see.