[GET] Captivology: The Science of Capturing People's Attention by Ben Parr - (Book Presentation) [mp4,mp3,pdf,doc]

***KeepFilesAlive*** · 04-30-2016, 12:45 PM

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Being this a presentation of a book about getting attention, it feels like (until now) it has gone pretty much under the radar (not a single mention in the forum since published, march 2015. 2000 views in his Google Talk. Not very impressive results.).

May I say "show, don't tell."?

Anyway.

Some information maybe useful for someone. It was interesting for me.

Of all that I've found about the book, this is the most complete presentation I've got. (Video, mp3, slides, transcript.)
His google talk is almost the same.

I've only found presentations of the book, not the book itself.
If you find it, please share it. It would be cool to give it a look.

Here's the presentation of the presentation:
(this is in 2015)

"Why are we captivated by sites like Facebook and Instagram, but couldn't care less about MySpace?

Why do some musicians grow as popular as Beyonce, while others never make the charts?

Why do some nonprofits, such as Charity: Water, succeed in getting our donations, while other charities are ineffective?

Whether you're an artist or a salesperson, a teacher or an engineer, a marketer or a parent - putting the spotlight on your ideas, insights, projects and products requires a deep understanding of the science of attention.

Ben Parr explains how and why the mind pays attention to some events or people - and not others - and presents seven captivation triggers - techniques guaranteed to help you capture and retain the attention of friends, colleagues, customers, and strangers.

He combines the latest research on attention with interviews with more than fifty scientists and visionaries - Facebook's Sheryl Sandberg, film director Steven Soderbergh, LinkedIn CEO Jeff Weiner, magician Jon Armstrong, New York Times bestselling author Susan Cain, Nintendo's Shigeru Miyamoto, and more - who have successfully brought their ideas, projects, companies, and products to the forefront of cultural consciousness.

The result is an insightful and practical book that will change how you assign jobs to your staff or your kids, craft a multi-million dollar ad campaign, deliver your next presentation, attract users to your product, or convince the world to support your cause.

(...)

The book you are going to hear about today is
a fascinating book that actually shows seven steps
or seven different ways that we can all in this room from getting your kids to go to bed at night to
pitching a sauté on the next big idea you may have,
how you can both capture, retain and maximize the attention of
others as you go about your daily lives.

(...)

I feel like Doug the dog from Up, screaming squirrel every 15 to 20 seconds and I'm sure a lot of you feel the same way.

What's happening is we have entered a completely new era of attention.

There was one study founded in 1986 that we are exposed to approximately 46 newspapers worth of information.
In 2006 that number increased to 176.
Now we're getting to DVDs and DVD's worth of information and nearly 90 percent of the world's information has been created in the last three years.

When you have so much information being created and so much information been exposed, it can be hard to have your ideas, to have your products to have anything else rise to the surface.

(...)

Given all of that, how do you capture attention for your ideas for your products for your passions, whatever they maybe?

And how do you stand out?

Just as important, how do you defend your attention?
How do you keep your attention focused when you need it to be?

Those are the kinds of subjects that I discuss in Captivology and I'm going to give you a little bit of a rundown of some of the things that I talk about.

More specifically, the three stages of attention in my new model of attention, and the seven captivation triggers, and these are seven psychological triggers that I have found that capture attention across these three stages regardless of culture, regardless of industry, regardless of what you do.

They are fundamental to human nature.

Combined, when they do that they create what I call the bonfire of attention. (...) "

links

Magic Button :

If you want more about the book, check this

Magic Button :

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***kulman*** · 04-30-2016, 03:29 PM

***manythanks*** · 04-30-2016, 04:25 PM

Thank you KFA! Max reps!

***fsobra*** · 05-01-2016, 05:29 AM

Hi KeepFilesAlive,

Thanks for share. Add +rep

Who wants the ebook, following download link:

http://www75.zippyshare.com/v/BLou04LF/file.html

***henrysimms*** · 05-01-2016, 06:35 AM

thanks and reps to fsobra for the ebook

***KeepFilesAlive*** · 05-01-2016, 10:53 AM

@manythanks many thanks for the reps!
@fsobra many thanks for the book! Reps to you!

heres a mediafire mirror

Magic Button :

***blackhatspidy*** · 05-01-2016, 02:40 PM

thank you so much fsobra...+5 rep :)