C3 - Conductor Collaborator Conference English + 10 MP4 + 19 PDF + 7.16 GB
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http://c3.conductor.com/
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http://c3.conductor.com/agenda-2/
About this Event: 500 Marketers Gather in New York City for the Third-Annual Conductor Collaboration Conference (C3) NYC Becomes the Epicenter of New Marketing Revolution as C3 Brings Together Major Brands and Leading Digital Agencies to Network, Learn and Shape the Future of Digital Marketing NEW YORK, NY--(Marketwired - Sep 9, 2013) - Conductor, the market leader in Search Engine Optimization (SEO) technology is excited to announce that its third-annual Conductor Collaboration Conference (C3), will bring together hundreds of the most respected experts in the field of search and content marketing Sept. 17-19 in New York City. Leading C-level executive, marketers, advertisers, publishers, agencies, SEO professionals and content strategists are confirmed to descend on the Metropolitan Pavilion in New York City's Chelsea neighborhood to discuss, debate and set a course for the next-generation of digital marketing. What started as a small gathering of visionary marketers has become one of the most important events on any marketer's calendar -- capturing the attention, imagination and pioneering spirit of the global marketing industry. In just three years, C3 has become a must-attend event, boasting a compelling conference agenda and collaborative learning environment where marketers of all levels work together to hone their skills and gain the practical knowledge needed to connect with their audience in a greater way than ever before. Only at C3, can marketers experience exclusive content and stories from inside the best global marketing organizations including 20 industry-leading speakers from brands like Microsoft, ABC News, Logitech, Ticketmaster, Citibank and Ancestry.com. "At Conductor, we are going beyond a conference and creating a collaborative experience where marketers can tackle the most pressing issues of the day and delve into the future of search with the most respected brands," said Seth Besmertnik, CEO of Conductor. "C3 attendees leave refreshed, inspired and equipped with the strategies to make search the centerpiece of their marketing activities." The C3 conference agenda is packed full of the most current, relevant and thought provoking topics delivered by the most rousing marketing executives and SEO professionals. From the psychology that drives search behavior delivered by Bing, to real-world looks inside marketing at some of the world's biggest companies. "I've attended a lot of the big search and digital marketing shows throughout my career, but no other event has provided me with the same level of expert knowledge, exposure to industry leaders and great advice that I've gotten from C3," said Jeremiah Andrick, Senior Manager of Online Customer Acquisition at Logitech and annual C3 attendee. Why Should I Attend C3? Every business should care about SEO. There are three billion searches that occur every day and 92 percent of all search engine clicks come from organic vs. paid search. In the connected economy, the strongest currency is great content. Businesses of all sizes need to understand the importance of creating link-worthy content to SEO success and brand visibility. C3 will show you how. Gartner predicts that by 2017, the CMO's technology budget will exceed the CIOs'. And most of this budget will go to the creation, distribution and measurement of content-related strategies. Digital marketing budgets average 2.5 percent of revenue and are growing. C3 will show you how to get the most from your investments and how to win more budget for search. Conductor is the SEO technology category creator, and its Searchlight platform is the most widely adopted SEO technology used by major brands and the agencies that support them. At C3 you will learn from the best. New York is the capital of media, publishing and advertising. C3 brings together professionals from all three industries at the original marketing hub, NYC. C3 has sold-out in years past. Don't wait, register today at http://c3.conductor.com/. If you are a member of the press interested in a complimentary pass or scheduling one-on-one interviews with target brands and influencers, please contact April Burghardt at aburghardt@conductor.com 2013 Agenda: DAY 1 - TUESDAY SEPTEMBER 17, 2013 Registration Searchlight Bootcamp Session #1 (Must attend one Searchlight Training to qualify for certification) Searchlight Training for Corporations Join this interactive Searchlight training session, led by members of the Customer Success Team, to learn key features in Searchlight that will help increase your knowledge and efficiency. Searchlight Training for Agencies Join this interactive Searchlight training session, led by members of the Customer SuccessTeam, to learn how our most successful agency customers leverage Searchlight. SEO Roundtable If you’re responsible for managing SEO teams and do not plan on getting Searchlight Certified, attend the SEO Roundtable for an interactive discussion about SEO. This session will be led by Conductor Strategic Account Managers with participation from the entire group to share challenges, ideas and solutions. Break Searchlight Bootcamp Session #2 Highly Effective Workspaces Learn how to create workspace quickly for maximum impact. Learn about the workspaces used by the most successful Conductor customers and how you can replicate them for your search efforts. Competitive Analysis Learn how to uncover new traffic opportunities, we'll walk you through an array of Searchlight features to help you get an edge on your competition. Team Enablement Learn how to engage all your stake holders with Searchlight. Get step-by-step instruction on how to create and automate reporting, build a collaborative environment and track progress. KenshooWelcome Cocktail Reception, Sponsored by Kenshoo Enjoy happy hour while you network and meet other C3 Attendees DAY 2 - WEDNESDAY, SEPTEMBER 18, 2013 Registration Breakfast conductorWelcome and Keynote Seth Besmertnik, CEO and Co-Founder, Conductor Break Breakout Session #1 bingInside Bing.com: Competing Pressures: The Struggle for the Future of Attention Matt Wallaert, Behavioral Psychologist ancestryInside Ancestry.com: One Person on One Billion Pages of Content Stefan Pioso, Director of Search Marketing deluxeCreating Win-Wins In Agency Client Relationships Adam Dince, Head of Organic Search, Deluxe conductorSearchlight Support Workshop Lunch and Birds of a Feather conductorThe Secrets of Natural Search in Successful Organizations [Conductor Research] Nathan Safran, Director of Research, Conductor Seth Dotterer, VP of Marketing, Conductor Bring Life to Your Content and Create New Content Consumers Love Wil Reynolds, Founder of SEER Interactive Break Breakout Session #2 abcInside ABCNews.com: Enterprise SEO for Mega-Sites John Shehata, Executive Director of Search and Social Media bisk_educationInside Bisk Education: Inspiring a New SEO Vision Frank Pipolo, Director of Internet Strategy Ren Lacerda, SEO Technical Specialist Inside Collegis Education: The Little Things in SEO Team Building that Matter Most Josh Braaten, Senior Inbound Marketer conductorSearchlight Support Workshop Breakout Session #2 Inside Ticketmaster: That’s the Ticket! Leading a Successful SEO Program in the Fragmented World of Live Entertainment John Loken, SVP Marketing and Distribution Patricia Atrian, SEO Director for Live Nation Entertainment’s web and mobile properties 451_marketingUsing Social Signals to Boost Your Search Ranking Francis Skipper, Global Digital Marketing Executive, 451 Marketing mywebwritersActionable Content Ideas and Strategies for Your Conference Report Jean Bansemer, CEO, My Web Writers conductorSearchlight Support Workshop Break Panel Discussion: Looking Forward in Search conductorSeth Dotterer, VP of Marketing, Conductor iAcquire_shrunk Joe Griffin, Co-Founder and Co-CEO, iAcquire logitech Jeremiah Andrick, Senior Manager of Online Customer Acquisition bbnotsosmall Mike Walker, SEO and Onsite Search Efforts, Brooks Brothers Wil Reynolds, Founder of SEER Interactive Bill Hunt, Author, "Search Engine Marketing", and Global SEO Consultant Ask the Seths and Searchie Awards Seth Besmertnik, CEO and Co-Founder, Conductor Seth Dotterer, VP of Marketing, Conductor marinsoftwareConductor Bash, Sponsored by Marin Software Let down your hair and enjoy a night of music, games and entertainment. DAY 3 - THURSDAY, SEPTEMBER 19, 2013 Breakfast Can’t Buy Me Love: Leverage Earned Media to Grow Your Web Presence Rand Fishkin, CEO and Founder, Moz Reaping the Benefits of Co-Optimization Bill Hunt, Author, "Search Engine Marketing", and Global SEO Consultant Break Breakout Session #4 conductorInside Citibank: Multi-Domain, Multi-Device SEO on a Global Scale Louis Cohen, SVP– Head of Search, Affiliate Marketing and Lead Generation conductorBuilding Reports, Workspaces and Widgets that Engage your Whole Organization. Stephan Bajaio, Director of Customer Strategies, Conductor three_deep_marketingStrategies that Serve Both SEO and Conversion Angie Schottmuller, Interactive Strategy and Optimization Director, Three Deep Marketing conductorSearchlight Support Workshop Breakout Session #5 Inside Logitech: SEO Success in Changing and Complex Environments Jeremiah Andrick, Senior Manager of Online Customer Acquisition conductorAn Introduction to Multi-Device (Mobile) SEO Vishal Berry, Product Manager, Conductor conductorSearchlight Support Workshop intralinksInside Intralinks: From 0 to SEO John Fernandez, Director of Online Marketing, Intralinks skywordNetworking Lunch, Sponsored by Skyword About Seachlight Conductor Searchlight is the go-to solution for marketers who need to take control of their brand's search rankings and gain insight into search engine optimization (SEO) programs. Searchlight collects and analyzes huge amounts of data so marketers can easily identify challenges in their strategy and improve their search ranking. Searchlight makes it possible for marketers to scale and manage natural search like any other successful marketing program, monitor their competitive market share and continually improve their SEO program. For more information visit http://www.conductor.com/searchlight [/font]
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