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05-21-2014, 05:20 AM
Post: #1
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[GET] Brief - Joe McCormack [mobi+epub]
BRIEF by Joe McCormack Publication Date: Feb. 10 2014 / 256 PAGES Website: Magic Button : The only way to survive in business today is to be a lean communicator. Buried in information and barraged by non-stop interruptions, executives don’t have time to waste. So, throw them a lifeline and be brief. In his new book with Wiley and Sons, Joe McCormack tackles the impact of brevity in business. The mastery of BRIEF requires three skills: awareness, discipline and decisiveness. You need to know why, how and when brevity can save you, your ideas and your business from getting tuned out. Busy executives expect you to respect and manage their time more effectively than ever before. You need to do the groundwork to make your message tight and to the point. Brevity isn’t a nicety, it’s a necessity. Joe McCormack has been helping FORTUNE 500 companies and military leaders get their point across for over 20 years. He knows the only way to keep people’s attention is to be clear and concise. For the sake of your time, Joe synthesized his approach into an easy-to-scan book. At a glance, BRIEF will help you be better prepared, summarize complex information, tell a short story, harness the visual power of infographics and videos and turn long presentations into controlled conversations. Long story short: BRIEF will help you gain the muscle you need to eliminate wasteful words and stand out from the rest. Be better. Be brief. Amazon Review: Magic Button : I get several hundred emails per day. I wish people would just ask for what they want in the first sentence. I don't need to know their whole life history to make a decision. Getting people to be brief would save everyone a lot of time. — Guy Kawasaki, author, publisher and entrepreneur You could write a book about trying to get people to pay closer attention and stop getting distracted and interrupted, or you could help people be succinct. Joe has chosen the better path. — John Challenger, CEO Challenger, Gray and Christmas We are entering an age of infobesity. Brief is your new weapon to cut through the clutter and stand out. — Sam Horn, author of POP! and Eyebrow Test As a military leader, telling a story that's clear and concise helped me to thrive in a sometimes hostile media environment overseas. I’m convinced that following Joe’s counsel and insights has made me a more effective and efficient leader. — Lieutenant General William B. Caldwell, IV (ret.) Brevity requires discipline, confidence, and preparation, but you will stand out, and your people, including potential clients, will love you for it. Use McCormack’s practical advice -- the results will astound you! — Marshall Goldsmith author of the New York Times and global bestseller What Got You Here Won’t Get You There. GET IT: Magic Button : :::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::► ::: Learning from the shared product release is GOOD ::: But it feels BETTER if you add rep the op to say thanks! ::: BEST of all, support the product owner if you make money from it ::: SODA  |
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