[GET] Advertising and New Media by Christina Spurgeon

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This comprehensive introduction explores the evolving relationship between new media, advertising and new media consumers.

Tracing the shift from 'mass' to 'my' media, Advertising and New Media critically evaluates the social and cultural implications of increased interactivity and consumer creativity for the future of advertising, with examples drawn from the USA, the UK, Europe, Australia and the peoples Republic of China.
Features include:
evaluation of consumer-generated advertising, including the Coke Mentos phenomenon, and comparative analysis of the Dove 'Real Beauty' and Axe/Lynx 'Effect' campaigns interviews with industry practitioners, providing first-hand insights on the impact of new media on advertising.

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http://www.amazon.com/Advertising-New-Media-Christina-Spurgeon/dp/0415430356

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SHA256: 3e3d6e33a283877bb9cb9e97e7d5bc79faa79970f2986e7d2a0f4b0b17a254c7
File name: Advertising.and.New.Media.rar
Detection ratio: 0 / 55
Analysis date: 2015-08-30 08:42:15 UTC ( 0 minutes ago )